by May 15, 2013
With the new Web Survey release in April, we added dynamic scoring.
Through the use of chapters (grouped questions with common
attributes), survey authors can dynamically score respondent’s
answers. In most cases, dynamic scoring can be used for knowledge
based testing at schools and universities as...read more
by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by January 9, 2013
A customer testimonial is a great way to gather feedback that you
can share with others, whether they are current customers or
prospects. The idea is to share happy customers’ experiences and
praises, ultimately influencing others. Social networking and word
of mouth are so important today, that...read more
by August 17, 2012
When we have passed through survey data collection phase and have
moved onto survey data analysis the questions really begin to pop
up. I have had the pleasure of completing several projects recently
both in the consumer and B2B market research and have spent a great
deal of time writing. I believe...read more
by July 23, 2012
According to Wikipedia, ethnicity can be defined as “An ethnic
group is a group of people whose members identify with each other
through a common heritage, consisting of a common culture,
including a shared language or dialect. The group’s ethos or
ideology may also stress common ancestry, religion,...read more
by June 7, 2012
How many times have you had a customer service representative go
way beyond expectation and give you really exemplary service? And
of those, how many times did you extol the company to your friends
and family, write a glowing review online, or simply vow to give
that company as much of your future...read more
by May 18, 2012
The choice is yours as the survey creator. How we phrase a question
impacts our ability to gather feedback and conduct survey data
analysis. I was reminded of this recently when looking at a
question regarding annual spend per employee on training. There are
two basic options we as survey authors...read more
by May 10, 2012
There is a fine line between requiring respondents to answer a
question thus avoiding missing data, and pushing them to a place
where they decide to exit the survey before completion. As the
survey author you have the ability to specify whether or not a
question is ‘required’ or alternatively a...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by May 2, 2012
Surveys are a form of structured communication. In a sense they are
a “marketing campaign” just the same as an outbound email designed
to solicit a sale, acquire a new customer or re-engage a lost
customer. Our “sale” is a completed survey, our currency or profit
if you will is information. With...read more
