by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by May 10, 2012
There is a fine line between requiring respondents to answer a
question thus avoiding missing data, and pushing them to a place
where they decide to exit the survey before completion. As the
survey author you have the ability to specify whether or not a
question is ‘required’ or alternatively a...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by March 28, 2012
Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more
by March 6, 2012
As a market research professional and long-time survey guy, I have
come across many clients who could be classified as unwieldy.
Although I have nothing against them personally, their thoughts
about survey development and the kind of information needed are
enough to make one flinch. A few...read more
by February 9, 2012
Just like the 2009 Mountain Dew Throwback campaign, I'm bringing
back the sentiments from this post: Offering An Additional Comment
Section Is An Online Survey Must Have additional comments,
concerns, ways for us to improve? Let us know! Seems super simple
to add this example survey question to any...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 19, 2012
Earlier this week, I outlined four types of survey questions, one
of which is nomincal data. There is nothing marginal about nominal
data. In fact the majority of survey questions are nominal in
nature. That is they are categories with numbers assigned to them
to facilitate analysis. In most...read more
by December 22, 2011
One of the more difficult tasks in survey design and development is
keeping focused on the objective and not the ambiguous. By this I
mean keeping your questions in a format that is clear and
understandable by your projected audience. Questions that are
poorly written will lead to inaccurate data...read more
by November 29, 2011
Ah the sweet life…marketers in the entertainment, culinary and
travel industries do their job with vigilance to remind us what the
good life really is. In order to do this effectively, the
researchers that support these marketers need to embrace lifestyle
questions in our consumer surveys. Hard core...read more
