by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by March 28, 2012
Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more
by November 29, 2011
Ah the sweet life…marketers in the entertainment, culinary and
travel industries do their job with vigilance to remind us what the
good life really is. In order to do this effectively, the
researchers that support these marketers need to embrace lifestyle
questions in our consumer surveys. Hard core...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by May 12, 2011
Have you ever felt like customers are singing NSync's Bye Bye Bye
because of their experience with support or maybe you've sung it to
a company in the past? I know I have! It's not a secret customers
don't renew/repurchase because of poor customer support. Some
research has dissatisfied customers...read more
by October 7, 2010
The simplicity of online survey tools and the DIY mentality lend
themselves to “quick and easy” thinking, but that does not always
yield data that are actionable. This post, and those that follow,
will focus on simple ways to increase the quality and value of your
market research or other survey...read more
by September 22, 2010
In part I of this series, I discussed items to be included and
factors to consider when writing a market research summary report.
I'll continue here. The next step in writing your report, is to
write the conclusions and recommendations section. First, in this
section, you may want to put together a...read more
by September 20, 2010
Often, when we create questionnaires and write survey questions, we
focus solely on what's important to us. We focus on the goals of
the survey project and forget everything else. While it's good to
focus on our survey goals, if we narrow in to much, we end up
distorting the customer's reality.When...read more
by September 20, 2010
You have completed your research, tabulated and analyzed your data.
The next step is writing the market research report – a summary of
your findings, and recommendations for the future. Here
are my recommendations for writing a report that's
understandable, beneficial and useful to the...read more
by August 16, 2010
Market research is a must-have step in product development. Without
essential product feedback from customers, how do you know you're
making the right choices about your strategies and enhancements? Of
course not all product market research needs to be in the form of
an online survey, some of it...read more
