by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by August 17, 2012
When we have passed through survey data collection phase and have
moved onto survey data analysis the questions really begin to pop
up. I have had the pleasure of completing several projects recently
both in the consumer and B2B market research and have spent a great
deal of time writing. I believe...read more
by March 28, 2012
Like it or not, as researchers we are in the wordsmithing business.
Either we are developing questionnaires to probe into constructs
such as advertising awareness or customer satisfaction, or we are
analyzing respondent comments for depth and tonality. At the end of
the day we take these words and...read more
by March 2, 2012
Tips for increasing survey response rates are always
popular—everyone wants to increase their participation! There's a
variety of methods that will help reach your response goals.
Changes to your email marketing is one of the easiest ways to give
your response rates a boost! Let's throw back to a...read more
by January 6, 2012
Having created and worked with in-house panels for several years I
can certainly say there are as many pitfalls as there are benefits.
To start, let’s take a look at a few ways to create a panel. As we
get deeper into the month I will pull together thoughts on
techniques for effectively managing the...read more
by January 5, 2012
Yesterday, I shared Step 1 of our three step workout plan for
achieving business agility and crushing your compition in 2012.
After internalizing and formulating a plan to start a feedback
regime, it's time to talk about what you do with the data after you
collect it and how you start benchmarking...read more
by November 29, 2011
Ah the sweet life…marketers in the entertainment, culinary and
travel industries do their job with vigilance to remind us what the
good life really is. In order to do this effectively, the
researchers that support these marketers need to embrace lifestyle
questions in our consumer surveys. Hard core...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by July 1, 2011
Over the weekend, I was reading through the July 4th edition of
TIME. The cover story is on the Constitution and if it still
matters. I was struck by one of the findings of the TIME/Abt SRBI
telephone poll: What does qualifies as "not much", "some", or "a
great deal"? I would argue, there's a fine...read more
by May 16, 2011
In data analysis when we discover that two or more variables move
in either the same or opposite directions with the same level of
frequency we consider them to be highly correlated. Essentially
this means we are capturing the same information, or in survey
terms, wasting space on the survey. Having...read more
