by August 27, 2012
One of the key roles researchers play in both consumer and B2B
marketing research is that of advocate for the voice of the
customer. We fulfill this role with both quantitative and
qualitative data collection, including social media analysis. Given
that the pace of information is increasing what can...read more
by August 18, 2011
I have accepted the bold challenge of teaching an introductory
marketing research course. As I have prepped for the course over
the last few weeks, I have taken the time to reflect upon what
first drew me into the fray. A rare convergence of events took
place during that winter quarter in 1983. The...read more
by May 9, 2011
The marketer's tool box has evolved from being dominated by
advertising in the 1960s to dominated by online and social media in
the new milennium. Fully integrated campaigns across a wide
range of channels are now the best-in-class model of
marketing. But one thing that hasn't changed is the need...read more
by July 20, 2010
If you're conducting a one time survey, you probably aren't going
to spend that much time looking for the best B2B market research
survey tool. You'll probably just pick the cheapest one you can
find. If you're never planning to run the survey again, don't care
about how it represents your brand,...read more
by March 5, 2010
As we've recognized the importance of providing good customer
service in the banking and restaurant industries in earlier
discussions, retail is another field where surveying consumers is
vital. From clothing stores to music stores to sporting goods
outlets, retail surveys are a strong component of...read more
by November 4, 2009
This week I've shared what different colors mean and how they can
effect people. The neutral color group is the last of the three
groups, cool and warm colors being the other two.Neutral Colors are
good background colors because they unify diverse color palettes.
When neutral colors are paired with...read more
by March 30, 2009
Sometimes people think good customer service automatically equates
to satisfied customers. But customer service is just one
factor contributing to customer satisfaction and experience.
Research shows customers switch to competitors, become repeat
customers, and recommend products and services...read more
