Adding Alerts to Surveys

One of the key roles researchers play in both consumer and B2B marketing research is that of advocate for the voice of the customer. We fulfill this role with both quantitative and qualitative data collection, including social media analysis. Given that the pace of information is increasing what can...read more

Reflections upon a Career in Research

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. The...read more

Measurement: Marketing's Final Frontier

The marketer's tool box has evolved from being dominated by advertising in the 1960s to dominated by online and social media in the new milennium.  Fully integrated campaigns across a wide range of channels are now the best-in-class model of marketing.  But one thing that hasn't changed is the need...read more

Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

Retail Surveys - Are You Meeting Customer Needs?

As we've recognized the importance of providing good customer service in the banking and restaurant industries in earlier discussions, retail is another field where surveying consumers is vital. From clothing stores to music stores to sporting goods outlets, retail surveys are a strong component of...read more

Survey Design: Do Colors Matter? Part III

This week I've shared what different colors mean and how they can effect people. The neutral color group is the last of the three groups, cool and warm colors being the other two.Neutral Colors are good background colors because they unify diverse color palettes. When neutral colors are paired with...read more

What's Your Customer Satisfaction Score?

Sometimes people think good customer service automatically equates to satisfied customers.  But customer service is just one factor contributing to customer satisfaction and experience.  Research shows customers switch to competitors, become repeat customers, and recommend products and services...read more
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