Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Are Using the Right Test?

Testing 1,2,3, test, test.  Consumer and B2B market researchers, well actually researchers of all stripes and disciplines, are tasked with collecting data. Said data can be from transactions, a customer satisfaction survey, brand awareness tracker, or some other data collection method (e.g. analysis...read more

The [Employee] Happiness Project

Gretchen Rubin, author of the bestselling book The Happiness Project, recently sat down with OPEN Forum contributor Barry Moltz to talk about her experience learning to make her own happiness. While Rubin's book explores many methods of achieving personal happiness, her findings can also be applied...read more

5 Qualities of Remarkable Bosses

Inc., a website dedicated to helping small businesses flourish, recently published the top qualities great bosses have that can motivate their employees to work hard and grow their business. Jeff Haden cites these five characteristics that a remarkable boss should embody: Develop every employee: ...read more

HR Evolution: Getting Engagement & Loyalty

According to a recent LinkedIn poll, 44% of respondents said the top priority for their HR department over the next 12 months is employee engagement and loyalty. In my opinion, this is a pretty big deal—and quite the mentality shift! I'm encouraged by these poll results. But it certainly leads to...read more

How Survey Data Can Increase Your Marketing ROI

Search for “marketing lies" on Google, and you’ll find over 17 million results. Thanks to scams and inflated claims, both consumers and business buyers are becoming more skeptical about advertising. If you want to gain your target audience's trust, you must back up every statement in your marketing...read more

Employee Communication Surveys Improve the Workplace

One of the most important aspects of a productive work environment is strong communication. From facilitating a friendly yet respectful conversation between managers and employees to ensuring that workers feel comfortable discussing issues in the workplace with their coworkers, an office where...read more

Writing Employee Surveys: Put Yourself in Their Shoes

From crafting employee satisfaction surveys to making a questionnaire that measures employee commitment, creating question and response sets that track how your workers are feeling requires an empathetic approach. You need to try to understand how your employees feel before you try to get them to...read more

The Workplace Question: How to Evaluate Staff Performance

For many managers and owners, figuring out how to evaluate staff performance can be a very challenging task. Depending on the size of the business and how closely workers interact with their managers on a daily basis, staff evaluations can make for an uncomfortable work environment. However, if...read more
Crimes in Design Webinar
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