Testing 1,2,3, test, test.  Consumer and B2B market researchers, well actually researchers of all stripes and disciplines, are tasked with collecting data. Said data can be from transactions, a customer satisfaction survey, brand awareness tracker, or some other data collection method (e.g. analysis...read more

Gretchen Rubin, author of the bestselling book The Happiness Project, recently sat down with OPEN Forum contributor Barry Moltz to talk about her experience learning to make her own happiness. While Rubin's book explores many methods of achieving personal happiness, her findings can also be applied...read more

Inc., a website dedicated to helping small businesses flourish, recently published the top qualities great bosses have that can motivate their employees to work hard and grow their business. Jeff Haden cites these five characteristics that a remarkable boss should embody: Develop every employee:...read more

According to a recent LinkedIn poll, 44% of respondents said the top priority for their HR department over the next 12 months is employee engagement and loyalty. In my opinion, this is a pretty big deal—and quite the mentality shift! I'm encouraged by these poll results. But it certainly leads to...read more

Search for “marketing lies" on Google, and you’ll find over 17 million results. Thanks to scams and inflated claims, both consumers and business buyers are becoming more skeptical about advertising. If you want to gain your target audience's trust, you must back up every statement in your marketing...read more

One of the most important aspects of a productive work environment is strong communication. From facilitating a friendly yet respectful conversation between managers and employees to ensuring that workers feel comfortable discussing issues in the workplace with their coworkers, an office where...read more

From crafting employee satisfaction surveys to making a questionnaire that measures employee commitment, creating question and response sets that track how your workers are feeling requires an empathetic approach. You need to try to understand how your employees feel before you try to get them to...read more

For many managers and owners, figuring out how to evaluate staff performance can be a very challenging task. Depending on the size of the business and how closely workers interact with their managers on a daily basis, staff evaluations can make for an uncomfortable work environment. However, if...read more

For many managers and HR members, the question of how to deliver unbiased employment assessments has been difficult. The workplace can be a sensitive place. If workers feel that a manager doesn't value their work or harbors some kind of personal resentment toward them, the manager-employee...read more

High employee retention rates are crucial. If your business struggles with frequent employee turnover, you know the high costs and challenges that accompany it. From devoting valuable time to reading resumes and interviewing new job candidates to paying for new hire training, it's safe to say that...read more