Not long ago, I learned some startling statistics: The loyalty of employees who work for small businesses has dropped by almost 20% since 2008, and currently stands at a paltry 50%. Although I have never experienced any serious turnover in my own venture, I decided to take preemptive action by...read more

In the course of survey research several topics have developed a reputation for being ‘sensitive’. In short this means the topical areas are perceived to be just short of off limits by the culture we live in. Examples include cultural diversity, recreational drug use, sexual activity, alcohol use,...read more

Testing 1,2,3, test, test.  Consumer and B2B market researchers, well actually researchers of all stripes and disciplines, are tasked with collecting data. Said data can be from transactions, a customer satisfaction survey, brand awareness tracker, or some other data collection method (e.g. analysis...read more

From crafting employee satisfaction surveys to making a questionnaire that measures employee commitment, creating question and response sets that track how your workers are feeling requires an empathetic approach. You need to try to understand how your employees feel before you try to get them to...read more

Employee morale surveys are critical to understand how workers feel about their role and the organization as a whole. As we continue to discuss different workplace employee relation survey methods, let's look at new hire surveys and how they can ensure you're making strong additions to your...read more

People argue about the value of a Viral Forward-to-a-Friend feature many email marketing and email survey tools have. Take this DMNews article. One of the email experts think forward-to-a-friend is a gimmick for email marketing tools to say they're viral. On the other side of the fence is the...read more

One of the best ways to ensure your survey results are meaningful is to design questions your entire audience can clearly understand and answer (be they employees, customers, event attendees, etc.).  Writing survey questions may seem easy at first glance, but careful considerations are taken by...read more

Does it matter if not everyone takes your survey? What if only half your survey sample actually completes the survey questionnaire - or a third? You're never going to get everyone you invite to complete your survey. Those people conducting employee surveys, such as employee opinion surveys or...read more