In a previous post I discussed the basics for conducting online advertising testing. With the advent of online survey platforms the ability to test various advertising messages and formats is easier than ever. Gone are the days of renting large rooms and embedding ads in mock programs. The current...read more

There is another side to the ‘one percent’ debate. This presented itself in fine fashion recently thanks to two emails from LinkedIn. In the past year the business networking site surpassed 200 million profiles. In 2012, I received an initial email stating that I was one of the first one percent of...read more

LinkedIn can be an excellent platform not only for networking, but also for holding meaningful discussions with others in your line of work. A member of the Customer Experience Management LinkedIn Group posed this discussion question to her fellow CRM-minded members: How are we actually defining...read more

Measuring customer loyalty and satisfaction is a primary task for both consumer and B2B market research professionals. Today’s question is a matter of time as in a snapshot (one period in time) or a trend (measurements over a period of time.) Should satisfaction, awareness or other measures be...read more

In order to get effective survey results, you need to make sure you ask appropriate questions and give proper answer choices. The last thing you want is a question like the one pictured on the right. I revert back to a blog post written a few years ago by a colleague, because it’s a great refresher...read more

If all goes well your respondent’s will complete the survey providing accurate data in the process. This is the goal anyway. How we engage participants from the point of the invitation through the survey and upon completion has an impact upon the quality and success of our overall project. Just as...read more

Missing data can quickly  turn your actionable consumer insights into a lackluster pile of data. It is an issue that both consumer analytics professionals and B2B market researchers face on a regular basis. It is also an issue with which database marketers must contend. In essence, data is missing...read more

Testing 1,2,3, test, test.  Consumer and B2B market researchers, well actually researchers of all stripes and disciplines, are tasked with collecting data. Said data can be from transactions, a customer satisfaction survey, brand awareness tracker, or some other data collection method (e.g. analysis...read more

A customer testimonial is a great way to gather feedback that you can share with others, whether they are current customers or prospects. The idea is to share happy customers’ experiences and praises, ultimately influencing others. Social networking and word of mouth are so important today, that...read more

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more