Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Tracking changes in the consumer's mind (part 1)

Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed in both consumer and B2B market research settings. Consistent with its name, researchers who...read more

Doing Matrix Questions Right

Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will encourage better respondent behavior and move the needle toward our goal of delivering quality data....read more

Still “Pretty in Pink?” What if Andie and Duckie Ended up Together?

It’s the stuff of Hollywood legend. The question posed in the title of this blog post is based on the fact that the original ending of “Pretty in Pink,” the seminal film from the 80’s, was changed. Yes, that iconic scene in the parking lot, when Molly Ringwald, after the now ubiquitous rom-com run,...read more

It’s back! How to Avoid the Top Crimes in Customer Survey Design

Back in March we hosted our Crimes in Survey Design webinar. And since we had an overwhelming amount of interest, we are now partnering with Omega to host this webinar again with more of a ‘customer’ survey focus. About this webinar: Survey research is about asking the right questions of the right...read more

Are we there yet? Treat your surveys like (well-planned) summer road trips

Banked vacation days, warm weather, the lure of the open road—as the summer sun intensifies, so does our collective appetite for adventure and discovery. Many will pack their bags, load up the car and embark on a vacation. But before you take to the highway, take a few cues from the traditional...read more

If I knew then what I know now - exporting data

Online survey platforms such as Cvent offer fantastic views into the data. You can have real-time visuals as well as tabular reporting. However there is a divide between survey platforms and analytical tools such as SPSS, SAS or R. These packages allow you access to the full power of statistical...read more

If I knew then what I know now - multi-channel surveys

What I knew then… I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it does play into our need as consumer and B2B market researchers to expand our delivery options. The...read more

Survey Crime: Failure to use follow-up questions

You never want to survey just to survey. The purpose of crafting a survey and soliciting feedback is to collect data that you can act upon and make changes. However, in order to collect such data, you must ask the right questions and enough questions to fully understand what a respondent is telling...read more

Survey Crime: Leading the Respondent

The purpose of a survey is to gather opinions, thoughts, viewpoints, etc., not for you to include your personal bias and try persuade the respondent to answer a certain way. If you include loaded or leading questions, your data can be easily skewed and the accuracy of your results will be...read more
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