Is Marketing Research Dead?

Much has been written about the state of the market research industry as of late, and the truth is this applies to other forms of social research as well. Many pundits are pronouncing marketing research dead on arrival. The cause of death varies, but many are pointing to changing corporate...read more

Does Making it Fun Ensure Better Data?

Bernie Malinoff’s Sexy Questions, Dangerous Results? raises some very good points on survey design principles. In the days of pencil and paper surveys, graphic design rules were in play to guide us in creating visually appealing surveys. The advancements in online survey interfaces have created a...read more

Internet Research: 3 R's for Uncovering the Right Information

When a person or group of people decide to take the leap and create a new business, product or service, there can be a lot of uncertainties: will they have enough capital? Is there a big enough customer base? How will they market their goods or services? Every entrepreneur has at his or her...read more

Create Positive Website Survey Experiences

Many online retailers and service providers use website exit surveys to measure how well their site meets visitor needs. It's critical to make sure any web site survey software doesn't negatively affect a customer's online experience. To improve the success of your website usability survey campaign,...read more

5 Must-Haves in a Survey Solution

People love Google. Most people can't even go a full day without using their search (if not some of their other tools - gmail, Wave, Docs, etc.). The best part about Google is it's free, and everyone loves free. While free gets it done, sometimes there could be more that you're missing. Would people...read more

Example Questionnaires for Customer Surveys

Getting started with customer service surveys can be a challenge that rarely makes creating internet surveys quick. Fortunately, having customer survey templates and example questionnaires at your finger tips makes creating online surveys quickly a lot easier. Here are a few example online survey...read more

Need Sound Bites?

Marketing departments love client testimonials and customer quotes. They're great to share with the sales team when prospects need referrals, they're helpful to put in powerpoint presentations, and can be a critical piece of any marketing website. Getting those sound bites from clients can be a...read more

Improve Your Next Event With A Post-Event Survey

If you've ever had to plan an event, you know how much work goes into it from finding a venue, negotiating contracts, coordinating invitations, and that's just the tip of the ice burg. You may or may not know, but Cvent's more than just a web survey software company. We are also a market leader in...read more

Reduce Partial Responses: Ask If They Have Time To Give More Feedback

It's pretty frustrating when it comes time begin your survey results analysis using either the survey reports built into your online survey software, excel or another survey analysis tool and you find your survey has a high partial response rate. You spent a lot of time writing survey questions then...read more

Websites Rank At Top Of Marketer Lists So Why Aren't You Conducting Website Usability Surveys?

One type of online survey questionnaire we don't talk about a lot is website marketing research and web usability surveys for your web pages. Often times we narrow in on market surveys, customer surveys and employee surveys leaving out a wide range of other types of surveys. Web site survey tools...read more
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