Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best more

Cvent Web Surveys is now Inquisium

Tuesday, June 2 was a big day Cvent Web Surveys and we announced that we rebranded as Inquisium. Derived from the word "inquisitive," we help organizations of all sizes build feedback programs that provide reliable, first-hand insights for smart decision making. This rebranding will help us more

Further Engage Guests with Branding

During your hotel guests’ stay, you want to make them feel at home. After all, they chose to spend money at your property instead of staying in the comfort of their own home. Every interaction you have with a guest during their stay is a reflection on your brand. It’s how they will remember more

Measuring Frequency of Usage

Usage frequency is a critical variable to marketers. Frequent users of our products and services tend to look and feel different than lower frequency users. Understanding these differences can help guide strategy that maximizes revenue and profitability. The question at hand then becomes how do more

What the Biggest Political Polling Mistakes in History can Teach us about Surveys

Polls have been used to try and predict the outcome of important political races for centuries. The first poll was a modest straw poll conducted by the Harrisburg Pennsylvanian newspaper in attempt to determine the 1824 presidential election. Today, as we approach the 2014 mid-term elections, more

Redirecting Traffic Using the Reference IDs

Which way did he go? As professional market researchers we spend a great deal of time and energy focused on getting participation for our surveys, and ensuring they have a positive experience, all the while keeping our fingers crossed that meaningful data is collected. We also need to consider more

Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is more

Jumping for Joy: It's All About the Experience

It’s all about the experience. First class resorts, restaurants, and even some amusement parks know this truth. Other companies, USAA comes to mind, also understand that it is mission critical to create a consistently positive customer experience across all touchpoints. This includes the “ more

Saying Thank You

Which way did he go? This is an excellent question and one that is useful for guiding survey design. Where we elect to send people after they complete our survey is a matter that should not be taken lightly. In this case I believe it is important that we finish strong. In the Cvent online more

Using Research to Maximize Success

Not all product or service launches will be successful. There are statistics aplenty that will confirm the challenges faced when starting a business or launching a new product. More will fail than will succeed. Market success is an equation with an ever changing slate of variables, yet one more
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