by January 3, 2013
I recently posted a blog about the new social media feature we
added to our web survey tool. This week, I came across a great
infographic that supports and proves why having social media
integration is so essential. These numbers illustrate the value and
importance social media integration brings to...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by June 7, 2012
How many times have you had a customer service representative go
way beyond expectation and give you really exemplary service? And
of those, how many times did you extol the company to your friends
and family, write a glowing review online, or simply vow to give
that company as much of your future...read more
by March 26, 2012
Are you suffering from "opinion overload"? Are you tired of having
to opt out of surveys from your magazine subscription, your
insurance company, and even that random website you were browsing
on your lunch hour? Most likely the answer here is YES. So why
would you want to make your customers take...read more
by February 22, 2012
January and February, with the promise of new beginnings at the
turn of the year, are the perfect time to renew interest in your
survey panel. It is time to break out the panel profile survey and
encourage participants to continue sharing their feedback. If you
look at your panel contact information...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by September 21, 2011
Are you listening? Can you hear me? What am I saying? This is the
voice of the customer calling, as a researcher what do you hear?
This week I have had the opportunity to make a few purchases; one
in particular was a well-researched purchase of a new home printer,
and the other a complete “end of a...read more
by July 12, 2011
One the easiest and simplest ways to ensure you have represented
your audience's needs is by surveying and polling them.
Polls, in particular, are usually quick, one-question interactions
in which you can grab feedback in a matter of minutes. Polls
and surveys are epecially handy when you are...read more
by June 20, 2011
Web browser surveys are becoming commonplace for many companies and
brands. After all, website surveys are a great way to capture
your engaged audience as they browse your site. If you have
never launched a site survey, here are three rules to know before
you take the plunge: Alert and/or ask you...read more
by May 27, 2011
While some companies have embraced the power of the internet and
take of advantage of user-generated content, real time, updates,
and dynamic updates, some companies are still lagging behind.
For those companies that use the internet to power their business,
an online poll can get immediate, quick...read more
