Welcome to the Show

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

The 411 on Dynamic Scoring

With the new Web Survey release in April, we added dynamic scoring. Through the use of chapters (grouped questions with common attributes), survey authors can dynamically score respondent’s answers. In most cases, dynamic scoring can be used for knowledge based testing at schools and universities as...read more

Celebrating Get to Know Your Customers Day (Song Parody)

Happy Get to Know your Customers Day! In honor of yesterday’s holiday, we wanted to remind you that you should get to know your customers at every chance ‒ communicate with them, collect feedback, learn what they like and what they’d like to see changed. After all, they are the key to your success,...read more

New Release Highlight: Introducing Survey Chapters

Looking for a better way to organize your web survey questions and control survey flow? You’re in luck – April 19th marks our Web Survey new release and we’ve added a Chapters feature. Survey chapters can be used for a variety of reasons: Structure ‒ Just like chapters in a book, survey chapters...read more

Taking a Random Walk

It has been said many times that randomness is next to godliness in the world of experimental design. I would extend this thinking to the structured world of survey research as well. In this post we will look at two methods for incorporating randomness into your online survey design. Cvent offers...read more

Target List Close Date

Do you plan to send out surveys on a reoccurring basis? We recently added a feature called ‘Target List Close Dates’ to our web survey software. This feature is ideal if you have a survey that is open for an extended period of time and you plan to send email invitations on an automated, tiered...read more

Tasty Satisfaction Treats: Feedback Tips for Restaurateurs

If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have teams dedicated to dissecting every aspect of the customer experience, but the biggest gains can...read more

The Importance of Question Randomization

Looking to get the most useful data out of your surveys? If so, consider randomizing your survey questions to eliminate bias and ultimately deliver more actionable survey results.  Oftentimes, the order in which questions are displayed affects how people will respond.  What is question bias and why...read more

Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

Fast Follow Up Matters (Best in Class Secret is Instant Alerts)

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation