Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

Good Online Survey Research: 5 Tips and Tricks

Having as many tools in your market and survey research toolbox is a great way to make a survey effort go smoothly. In addition to our past survey research tips, here are some more tricks to think about before planning your next questionnaire! Utilizing some or all of these ideas the next time you...read more

What Makes a Survey Tool Robust?

So, your boss asks you to find a tool to be used for a job performance assessment, customer service software survey, and employee retention survey. How do you find a survey tool that is so multifaceted and  versatile? Clearly, you need a tool that is robust. You want your online survey solution to...read more

Polling Tools Make it easy to Vote for the Best Cupcake

What's that old saying? The average person gains 10 pounds during the holiday season? Here on the Cvent Marketing team, that might be true. Tuesday, December 15th was National Cupcake Day, but one day didn't seem like enough time to celebrate this delicious treat. Instead, we celebrated Cupcake...read more

Use Custom Contact Fields to get that Extra Contact Info

Cvent's contact database has 19 fields including the usual (name, email address, phone, company, address, etc.) and the not so usual (prefix, pager, nickname) right out of the box for contact records. These fields exist for everyone in your Cvent address book, and its up to you to fill them or leave...read more

Anonymous Surveys: Not so Scary!

Anonymous surveys have many strengths.  To list a few: • Encourages the most honest survey responses from your market research sample • Eliminates biases during the reporting phase • Allows for complete survey respondent confidentiality While these characteristics allow you to collect the most...read more

Increase Online Survey Usability By Inserting Page Breaks

A lot of thought and time goes into survey design, from question creation to the graphical template to the email message and list segmentation. But, when you sit down to design your questionnaire, are you thinking about page breaks? Page breaks in an online survey is often an over looked feature...read more
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