Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

Goal setting and strategies for achieving them is an industry unto itself. Marketers, in general, and marketing researchers specifically, need to embrace goal setting before launching into any campaign. Prior to launching a survey project we need to gain clarity about the types of questions the data...read more

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors,...read more

All it takes is one trip to the mall during the holiday season for me to realize that my patience level has decreased substantially. I catch myself tapping my shoe, looking at my watch or, more recently, firing up a game of Words with Friends. I can see the front of the line but no matter how many...read more

If you are doing a web-based survey and want it to get maximum exposure and maximum participation, one of the best ways to achieve this is through a web-based survey.  If you are like most companies, you have some sort of web presence - a website, or portal, or email system that people can access....read more

This week I will cover a few commonly asked questions that clients have been asking lately. When I am assisting clients on the phone I like to make a note of questions I get asked frequently so I can share them with our blog readers. Sometimes these topics are areas our readers may have questions on...read more

One of the key components in any customer satisfaction measurement program is the ability to assess a respondent’s satisfaction with a variable (e.g. quality of the food served) and that variable’s perceived importance. It would be an inefficient allocation of marketing resources to attempt to...read more

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

Happy New Year! With 2010 in the record books, it is time to focus our energies on making 2011 a profitable and successful year. As the title says this is the year to focus on creating strategies to capture (and utilize) data to make your marketing efforts more effective and ultimately more...read more

Surveys allow you to gather valuable information about your target market. You can use the data to discover how to better meet your audience’s needs and generate more sales. However, many small business owners dread conducting market research because of the time it takes to create surveys,...read more