Events and surveys should go hand-in-hand

Planning an event is no easy task! Everything from picking the venue, to planning the sessions, to coordinating speakers, to booking travel to picking out the perfect décor to make every room pop – these endless details take countless hours of staff time, concentration, money and dedication. But,...read more

Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more

How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

Keep an Eye on Response Rates

How well did we do? This is a common question in B2B and consumer marketing research circles. However, to answer it we need to know which is the metric that matters. In this case survey response is in question. Our brethren in database and direct marketing are intimately familiar with the concepts...read more

Are Your Employees Watching the Clock All Day?

What’s the vibe in your office? Are your employees engaged or are they watching the clock all day in hopes that 5 o’clock will roll around as quickly as possible? Well – according to a recent study conducted by Gallup, seven out of 10 employees have “checked out” and/or are "actively disengaged"....read more

Feature of the Month: Data Lists & Matrix-Spreadsheets

This month’s feature that I’d like to highlight is the recent enhancements to two of our question types: data list and matrix-spreadsheet. Data list drop-down: Now survey authors have the option to provide a list of choices in the format of a drop-down data list allowing respondents to choose the...read more

Welcome to the Show

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

Celebrating Get to Know Your Customers Day (Song Parody)

Happy Get to Know your Customers Day! In honor of yesterday’s holiday, we wanted to remind you that you should get to know your customers at every chance ‒ communicate with them, collect feedback, learn what they like and what they’d like to see changed. After all, they are the key to your success,...read more

Fast Follow Up Matters (Best in Class Secret is Instant Alerts)

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more
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