by June 3, 2013
Customers are more empowered than ever, and organizations must
continue to find ways to capture and leverage valuable customer
feedback to improve products, services, and the customer
experience. I'm thrilled to announce that Cvent is hosting a
webinar on June 20th with Aberdeen Senior Research...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by February 15, 2013
Think about your own experiences, when you are unhappy with a
product or service and tell the company, what do you expect to
happen? If you're thinking, "Nothing. Companies don't listen to
customer feedback" I wouldn't blame you. But I hope you're more
like me: I expect a response. But not a generic...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 21, 2012
You dress your dogs up for the holidays and you’re convinced they
love their Santa outfits, the jingle bells around their neck, or
whatever it is they might be wearing. They looks so cute and
festive that you “ooo and awe” over them, take their pictures
(while bribing them with a treat to sit still)...read more
by April 2, 2012
Vicki L. James over at Loyalty Hound is the doting mother of two
kittens and a recently enrolled member of a customer loyalty
program at one of her area pet stores. Why then, was she so
disgruntled to receive a personalized mailer from said pet store
with savings claiming to be "just for her"? The...read more
by March 26, 2012
Talk doesn’t cook rice, or so an ancient Chinese philosopher said.
In the realm of customer satisfaction, both of these quotes hold
sway. I was reminded of this in a recent post by Dana Vaille of
Chadwick Martin Bailey. Dana was expressing her discontent
about a recent purchase she had made. The...read more
by February 24, 2012
My name is Jonathan Wilson and I am a Product Consultant supporting
the Web Survey tool. The Open Ended - Comment Box question can be
one of the most effective means of collecting respondent
feedback. However, analyzing these comments can often be an
overwhelming process for survey authors,...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by January 27, 2012
According to recent research by Gartner, the top priorities for
CIOs in 2012 include analytics and business intelligence. This
makes perfect sense as companies realize they need to leverage
their internal and external data sources to better compete in
rapidly changing markets. Analytics, including...read more
