What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by these...read more

Survey Reporting Tips

The primary reason to run surveys is to get the right information and insights from your respondents – the feedback that matters. Therefore, the most important part of your survey is the data you collect, and our goal is to ensure that you’re confident with that data, and can use it to drive...read more

Course Correcting the Direction for MR

There comes a time when all professions begin to question their purpose. Consider it therapy for the profession. Market research is no different. Since the new millennium started, the MR profession has seen the rise of data mining, social media, online survey platforms, big data, gamification, The...read more

Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

Make Business Dreams Reality & Avoid [Costly] Mistakes

According to a survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some entrepreneurs are...read more

Using Technology to Effectively Conduct Text Analysis

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors,...read more

Research Needs to Evolve from Insight to Foresight

As I was doing some New Year cleaning, I found the beginnings of a post based on tweets shared during a 2011 customer experience workshop. Even though the event is over, some of the messages are still relevant: Research needs to evolve from insight to foresight. I recently heard a story from someone...read more

National Customer Service Day: Experience Matters

Traditionally, Customer Service and been thought of as a Cost Center. And it's true! Thinking of customer service this way is going to make the lack of it cost you customers—and lots of them! And based on his tweet this morning, it seems that Don agrees. DonCooper The Sales Heretic™ Today is Nat'l...read more

From Data to Decisions: Identify Insights Faster through Text Analysis

Almost three years ago, I wrote an article on how to analyze open-ended questions faster with a quick excel trick. It is still a very popular post, and I answer a lot of questions every month (particularly on Step 2!) about how to do it affectively. The main reason it's so popular is because...read more

Survey Panel Design: Is Beauty Skin Deep?

Is beauty really skin deep? The phrase ‘skin’ in terms of survey panels refers to the look and feel of the panel. It is closely related to the concept of user experience in website design.Online survey and panel platform providers such as Cvent offer several templates for creating surveys. These...read more
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