Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

Make Business Dreams Reality & Avoid [Costly] Mistakes

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

Using Technology to Effectively Conduct Text Analysis

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors,...read more

Research Needs to Evolve from Insight to Foresight

As I was doing some New Year cleaning, I found the beginnings of a post based on tweets shared during a 2011 customer experience workshop. Even though the event is over, some of the messages are still relevant: Research needs to evolve from insight to foresight. I recently heard a story from someone...read more

National Customer Service Day: Experience Matters

Traditionally, Customer Service and been thought of as a Cost Center. And it's true! Thinking of customer service this way is going to make the lack of it cost you customers—and lots of them! And based on his tweet this morning, it seems that Don agrees. DonCooper The Sales Heretic™ Today is Nat'l...read more

From Data to Decisions: Identify Insights Faster through Text Analysis

Almost three years ago, I wrote an article on how to analyze open-ended questions faster with a quick excel trick. It is still a very popular post, and I answer a lot of questions every month (particularly on Step 2!) about how to do it affectively. The main reason it's so popular is because...read more

Survey Panel Design: Is Beauty Skin Deep?

Is beauty really skin deep? The phrase ‘skin’ in terms of survey panels refers to the look and feel of the panel. It is closely related to the concept of user experience in website design.Online survey and panel platform providers such as Cvent offer several templates for creating surveys. These...read more

3 Steps to Better DIY Marketing & Market Research Results

Professional services cost. Quality services come at a premium. So, some companies, especially small or starup businesses, try to save money by doing their own market research. Without knowing exactly what marketing and market research are, or how to use them, companies that choose to go the...read more

Focusing on the Wrong Things: Employee Engagement

A friend of mine has been growing more and more dissatisfied with her current position. She is more or less the office greeter and receptionist but is not empowered to help client's and their customers. Her organization offers virtual offices, meeting rooms and office space. She describes it as a...read more

Asking for a Sample Survey Report from Your Survey Provider

Web Survey Professional Services are a great way for someone else to help manage your surveys and analyze your results.  While survey providers are typically experts with survey technology and setting up your survey to work most effectively and efficiently, survey reports are not always what you...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation