✓ Voice of the Customer: From Feedback to Action Webinar [REGISTRATION OPEN]

Customers are more empowered than ever, and organizations must continue to find ways to capture and leverage valuable customer feedback to improve products, services, and the customer experience. I'm thrilled to announce that Cvent is hosting a webinar on June 20th with Aberdeen Senior Research...read more

Reminder: Cvent Will Be Offline for Enhancements Tonight

We announced last week that we're adding new features and enhnacements to the Cvent Suite, including the online survey software. During this process, Cvent will be unavailable starting at 9:00 PM US ET and should be complete on or before 4:00 AM US ET on Saturday, July 17. Last Friday, we shared a...read more

Why are Customers Leaving?

It is imperative to use some sort of feedback technique to better understand how satisfied your customers are and what changes, if any, need to be made. Without knowing this valuable information, you could be losing customers because you simply did not take the time to collect client...read more

78% Switch to a Competitor Because Poor Website Performance

78% of consumers have switched to a competitor's site due to poor web performance during peak times. According to a new Gomez survey, 88% of website users are less likely to return to a poor performing site. This means once you lose them, there's a good chance they're gone forever. Ouch. All because...read more

Reminder: New Cvent Web Survey Features Coming Soon

In response to client feedback and suggestions, and as part of our ongoing commitment to be the most comprehensive event management, marketing and web survey solution, we have exciting new features coming tonight. In order to update the application, Cvent will be unavailable starting at 9:00 PM US...read more

Make Documents Accessible as Part of the Survey Process

Use Cvent’s Document Library to upload documents that you want your audience to download or reference during the survey process.  Any document in your document library can also be placed within any email correspondence. Simply host your document with the Document Library of your Cvent Web Surveys...read more

Common Mistakes with Marketing Surveys - Problem #1

In the last few months I've received about 4-5 different interactive surveys asking me about my experiences with these common activities:• Subscribing to a gaming website • Contacting a PC's customer support service • Purchasing a new car • Getting a refund for concert tickets bought online Problem...read more

Design Survey Tips: Designing Emails for Outlook 2007

Designing survey invitations so that they render correctly in the person inbox is critical. However, with every email client, from Hotmail to Gmail to Lotus Notes to Outlook, have their own rules for rendering HTML email. In the past, I've given you updates on changes Gmail has made that's effected...read more

Online Surveys: Are They the Right Tool for Your Internet Research?

By now most of us know about the many benefits of online/electronic surveys. Some of the major benefits that come to mind include: Access to a possible world-wide population, negligible distribution costs, data is automatically analyzed or exported to other databases with ease, pre-programming the...read more

Set Your Survey Security Settings When Creating Online Surveys

One important question you need to ask yourself when planning your online survey is who can answer the survey? Do you want your survey to be open to anyone who is interested or do you want to restrict the survey to a certain group? There are pros and cons to each approach depending on your survey...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation