Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Saying Thank You

Which way did he go? This is an excellent question and one that is useful for guiding survey design. Where we elect to send people after they complete our survey is a matter that should not be taken lightly. In this case I believe it is important that we finish strong. In the Cvent online survey...read more

The 411 on Survey Chapters

Survey Chapters allow you to organize related questions and pages into designated units or blocks that add more structure to your questionnaire. Instead of forcing respondents to go through page after page of random questions, survey authors can group like questions, so the survey flows better. The...read more

Retention Management Begins with Listening

Bob Seger once said “old friends good for the soul.” This thought has been weighing heavily on my minds as I prepare for a trip home, my first in several years. Old friends are also important to marketers and should be considered part of any organization’s retention management program. When I say...read more

The Customer Conversation: Setting the Stage for Effective Engagement

Increasingly, there is a lot of talk by experts about the need to collaborate with employees and customers; to have a conversation that leads to mutual benefit.  And these stakeholders want to talk, make no mistake about it. What they don't want to do, however, is to answer long lists of questions...read more

Books Aren't the Only Thing with Chapters

Books are not the only things that have chapters. The current version of the Cvent online survey platform allows survey designers to group common core questions into a single chapter. Surveys can have multiple chapters such as screening questions (e.g., demographics or firm statistics), brand...read more

Capturing Numerical Data

There comes a time in both consumer and B2B market research that we want to ask respondents to allocate their valuable resources to a task. For example, allocating how much time they spend involved in various activities or perhaps how much they spend on their monthly bills. As survey designers we...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Taking a Random Walk

It has been said many times that randomness is next to godliness in the world of experimental design. I would extend this thinking to the structured world of survey research as well. In this post we will look at two methods for incorporating randomness into your online survey design. Cvent offers...read more
Crimes in Design Webinar
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