Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Testing the Web with Spider Charts

Visually appealing data can sway an audience. Data reported in bland columns and rows of a spreadsheet can put the same audience to sleep. Ok so that maybe true, but which chart to choose? This is a difficult question for most analysts who want to balance visual impact with ease of creation.One of...read more

Using Technology to Effectively Conduct Text Analysis

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors,...read more

Conducting Multi-Language Surveys is Easier than Ever

Technology is making it easier than ever to expand into new markets and collaborate across cultures. With clients in over 50 countries, we understand the need to want to collect feedback in multiple languages. As such, we added the ability to conduct surveys in languages other than English to the...read more

Take My Survey ... Please?

Survey creation sites like Cvent can help marketers and business owners create surveys for customers and prospects. But what good is a survey if no one bothers to take it? So, the question is: How do you get people to take a survey? The automatic answer might be to offer incentives like cash, gift...read more

3 Steps to Better DIY Marketing & Market Research Results

Professional services cost. Quality services come at a premium. So, some companies, especially small or starup businesses, try to save money by doing their own market research. Without knowing exactly what marketing and market research are, or how to use them, companies that choose to go the...read more

Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

Contact Fields vs Survey Questions? That is the question

Question placement is an important component of the survey creation process.  When and where you ask a question could impact what response your respondents are willing to give.  Likewise, determining whether respondents should enter the information into the Contact Profile or answer it as a question...read more

How Many People Does it Take to Send a Survey?

If you're in charge of conducting survey research, you may feel prepared to craft each set of questions and answers on your own. While you may have plenty of experience with survey creation, it's a good idea to include other members of your organization in the process. Web surveys can eliminate some...read more

Advice for First-Time Surveying

If you're new to conducting survey research, you may worry about creating interesting survey questions to grab respondents' attention. A wise old owl once reminded me to, Be careful. Interesting can translate to vague questions that are difficult to answer. If the feedback questionnaire is too...read more
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