Using Technology to Effectively Conduct Text Analysis

My name is Jonathan Wilson and I am a Product Consultant supporting the Web Survey tool. The Open Ended - Comment Box question can be one of the most effective means of collecting respondent feedback. However, analyzing these comments can often be an overwhelming process for survey authors,...read more

Conducting Multi-Language Surveys is Easier than Ever

Technology is making it easier than ever to expand into new markets and collaborate across cultures. With clients in over 50 countries, we understand the need to want to collect feedback in multiple languages. As such, we added the ability to conduct surveys in languages other than English to the...read more

Take My Survey ... Please?

Survey creation sites like Cvent can help marketers and business owners create surveys for customers and prospects. But what good is a survey if no one bothers to take it? So, the question is: How do you get people to take a survey? The automatic answer might be to offer incentives like cash, gift...read more

3 Steps to Better DIY Marketing & Market Research Results

Professional services cost. Quality services come at a premium. So, some companies, especially small or starup businesses, try to save money by doing their own market research. Without knowing exactly what marketing and market research are, or how to use them, companies that choose to go the...read more

Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

Contact Fields vs Survey Questions? That is the question

Question placement is an important component of the survey creation process.  When and where you ask a question could impact what response your respondents are willing to give.  Likewise, determining whether respondents should enter the information into the Contact Profile or answer it as a question...read more

How Many People Does it Take to Send a Survey?

If you're in charge of conducting survey research, you may feel prepared to craft each set of questions and answers on your own. While you may have plenty of experience with survey creation, it's a good idea to include other members of your organization in the process. Web surveys can eliminate some...read more

Advice for First-Time Surveying

If you're new to conducting survey research, you may worry about creating interesting survey questions to grab respondents' attention. A wise old owl once reminded me to, Be careful. Interesting can translate to vague questions that are difficult to answer. If the feedback questionnaire is too...read more

One Survey Does Not Fit All

At Cvent, we designed our survey software services with one very important fact in mind: no client is the same. From clothing companies to banks, we acquired over 1,000 new clients in 2009 because our software makes building custom online surveys easy. Whether a client needs to craft a short set of...read more

Easy Reporting - Scoring Your Surveys

Looking for an even easier method to gauge how well your organization is performing? With survey scoring, you can assign numerical responses to each answer to deliver an accurate picture of customer satisfaction.For this customer satisfaction example, we will consider an athletic facility conducting...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation