Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how...read more

Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

Employee Engagement Fireworks: Why Cvent Employees #RedWhiteandBleedBlue

As our nation commemorates the adoption of the Declaration of Independence on the Fourth of July, people across the U.S. will show their patriotism by fervently taking part in customary American celebrations like going to baseball games, watching fireworks, throwing backyard barbeques and attending...read more

What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by these...read more

Latest Aberdeen Report: Big Data as a Strategic Advantage

As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer (VOC) programs has elevated to new heights. This recent Aberdeen Group report, sponsored by Cvent Web Surveys, addresses how increasing customer...read more

Test Before You Send

After you’ve crafted what you think is a perfect survey, there’s one more thing you need to do before you send the masses – Test! This is the last and most important step before your survey goes live. It’s a good idea for someone (or a few colleagues) to double check the survey and look for any...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Saying Thank You

Which way did he go? This is an excellent question and one that is useful for guiding survey design. Where we elect to send people after they complete our survey is a matter that should not be taken lightly. In this case I believe it is important that we finish strong. In the Cvent online survey...read more

Books Aren't the Only Thing with Chapters

Books are not the only things that have chapters. The current version of the Cvent online survey platform allows survey designers to group common core questions into a single chapter. Surveys can have multiple chapters such as screening questions (e.g., demographics or firm statistics), brand...read more

Why Complaining Customers Can Be Good

Not all companies are perfect, so when you provide a not-so-perfect customer experience, your customers are going to talk. This means there’s a chance they won’t buy from you again and that they will share their not-so-great experience with others, including potential prospects. However, sometimes...read more
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