Earlier this year, I was talking to a potential Cvent customer that was sending out a customer satisfaction survey. For people taking his survey, he offered a promotional gift upon completion. He said that his response rates were miserable and he couldn't understand why. I looked over his survey, found a few small issues with the content, but nothing too alarming. I then looked at his invitation email. It was full of words like “FREE” and “GIFT”, all in capital letters
. There were also dollar signs in the title. This email was begging to be caught in a junk filter
I took his email, reworded it with words like “complimentary” and “no cost”
and got rid of those dollar signs. I then ran it though Cvent’s Spam-O-Meter just to make sure our message was clean
of junk words. This prospect then ran his survey again. He finally got the response rates he was looking for.
This message in this blog… Make sure you run your email survey invitations, reminder emails, and partially completed emails through Cvent’s Spam-O-Meter
. You’ve worked too hard and too long putting the perfect survey together for it not to get to your target audience.