Web Survey Best Practices

When it comes to marketing, understanding what information your audience wants to see is very important. In the Cvent survey management system, there is an option for Click Tracking. This part of the email marketing tool is great.

Here is how it works: When you create an eNewletter in Cvent, you can embed active links. These links can then be tracked through the Cvent Web Surveys reporting engine.  Unbelievable. Imagine being able to see what articles are important to your readers by running a simple report.  This gives you the insight needed to target specific groups more effectively.

All too often, we begin the survey creation process, but draw a blank.  How should we design a survey?  Should a survey design have the company look and feel?  Or should we design it to be a fresh look?

Having an online surveys tool that has survey templates built into the system is extremely important.  It eliminates the nagging question, "What is a survey design? How do I create a professional looking web 2.0 survey?"  This gives the survey builder that boost to get the creative juices flowing. In the Cvent Web Survey solution, there are over 50 graphical templates, ready to help you in designing surveys. Any color, any pattern, any style. They are all preloaded in the Cvent Web Surveys application. Definitely check these out the next time you are trying to figure out survey research design ideas for your next questionnaire.

Want to learn more about our survey design software? Sign up for a product demonstration.

Earlier this year, I was talking to a potential Cvent customer that was sending out a customer satisfaction survey. For people taking his survey, he offered a promotional gift upon completion.  He said that his response rates were miserable and he couldn't understand why. I looked over his survey, found a few small issues with the content, but nothing too alarming. I then looked at his invitation email. It was full of words like “FREE” and “GIFT”, all in capital letters. There were also dollar signs in the title. This email was begging to be caught in a junk filter.

I took his email, reworded it with words like “complimentary” and “no cost” and got rid of those dollar signs. I then ran it though Cvent’s Spam-O-Meter just to make sure our message was clean of junk words. This prospect then ran his survey again.  He finally got the response rates he was looking for.


This message in this blog… Make sure you run your email survey invitations, reminder emails, and partially completed emails through Cvent’s Spam-O-Meter. You’ve worked too hard and too long putting the perfect survey together for it not to get to your target audience.