This month’s feature that I’d like to highlight is the recent enhancements to two of our question types: data list and matrix-spreadsheet. Data list drop-down: Now survey authors have the option to provide a list of choices in the format of a drop-down data list allowing respondents to choose the...read more

Customers are more empowered than ever, and organizations must continue to find ways to capture and leverage valuable customer feedback to improve products, services, and the customer experience. I'm thrilled to announce that Cvent is hosting a webinar on June 20th with Aberdeen Senior Research...read more

There comes a time when all professions begin to question their purpose. Consider it therapy for the profession. Market research is no different. Since the new millennium started, the MR profession has seen the rise of data mining, social media, online survey platforms, big data, gamification, The...read more

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

With the new Web Survey release in April, we added dynamic scoring. Through the use of chapters (grouped questions with common attributes), survey authors can dynamically score respondent’s answers. In most cases, dynamic scoring can be used for knowledge based testing at schools and universities as...read more

Happy Get to Know your Customers Day! In honor of yesterday’s holiday, we wanted to remind you that you should get to know your customers at every chance ‒ communicate with them, collect feedback, learn what they like and what they’d like to see changed. After all, they are the key to your success,...read more

Looking for a better way to organize your web survey questions and control survey flow? You’re in luck – April 19th marks our Web Survey new release and we’ve added a Chapters feature. Survey chapters can be used for a variety of reasons: Structure ‒ Just like chapters in a book, survey chapters...read more

It has been said many times that randomness is next to godliness in the world of experimental design. I would extend this thinking to the structured world of survey research as well. In this post we will look at two methods for incorporating randomness into your online survey design. Cvent offers...read more

Do you plan to send out surveys on a reoccurring basis? We recently added a feature called ‘Target List Close Dates’ to our web survey software. This feature is ideal if you have a survey that is open for an extended period of time and you plan to send email invitations on an automated, tiered...read more

If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have teams dedicated to dissecting every aspect of the customer experience, but the biggest gains can...read more