Fast Follow Up Matters (Best in Class Secret is Instant Alerts)

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

7 Steps for Gathering Customer Testimonials

A customer testimonial is a great way to gather feedback that you can share with others, whether they are current customers or prospects. The idea is to share happy customers’ experiences and praises, ultimately influencing others. Social networking and word of mouth are so important today, that...read more

New Release: An Updated Look at Social Media

With the fall came the web survey new release, and there are many new updates and features to the software that will make your survey even better. One of the most exciting features is the Social Media Sharing addition which allows you, the survey author, to share the survey on social media sites in...read more

Take My Survey ... Please?

Survey creation sites like Cvent can help marketers and business owners create surveys for customers and prospects. But what good is a survey if no one bothers to take it? So, the question is: How do you get people to take a survey? The automatic answer might be to offer incentives like cash, gift...read more

Three Things to Have in Your 2012 Marketing Plans

If you are a part of a brand or product team, you are probably in the middle of 2012 planning in which you make decisions about where you spend your money.  As someone who has consulted on this topic as well as had to make budget decisions of their own, there are three key things that I always keep...read more

Three Rules to Know for Web Browser Surveys

Web browser surveys are becoming commonplace for many companies and brands.  After all, website surveys are a great way to capture your engaged audience as they browse your site.  If you have never launched a site survey, here are three rules to know before you take the plunge: Alert and/or ask you...read more

4 Questions for your Next Website Survey

While web surveys can be used for just about any purpose these days, it is still valid to ask your users what they think of your website, as it might be the most trafficked and valuable marketing asset for your customers.  Here are four questions to ask you users about your website to ensure that...read more

3 Tips for Website Surveys

Website surveys are becoming more standard across businesses, especially where customer service is involved.  While there is no right or wrong way to put up a website survey, there are best practices you can follow to ensure that your customers still have a good web experience on your site and that...read more

Making Surveys Easy for Your Users

I recently was asked to take a survey on a news site I had visited.  I was reading a food article when a pop-up appeared on my screen asking if I wanted to take the survey.  I assumed the survey was about the site and the content I was viewing - as any logical person might assume given the context...read more

360 Degree Customer Service

As it is the holidays, I thought it most appropriate to blog about my recent shopping experiences across the web.  I am not someone who enjoys crowds and noise as well as the time that it takes to find just the right gift by braving the mall, so I tend to resort to online shopping.  This holiday...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation