by May 16, 2013
“Welcome to the show!” so the ringmaster said. We could also say
welcome to the survey, and that would be the function of the
welcome page in the Cvent online survey platform. The platform
allows the researcher to create not only an invitation, but also a
welcome and a thank you page. How...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by July 26, 2012
Two heads are better than one, but is this the case in survey
research? When it comes to questionnaire design the trend has
definitely been towards shorter is better. Lean questionnaires are
the new chic. This trend certainly argues against the use of
multiple measures of a construct which would...read more
by March 19, 2012
In the last blog on Level 1 Evalations, we looked at different
scales that can be used in creating a survey. Here let us consider
some of the characteristics the items on the scales need to have so
that the respondents can answer the survey effectively. “Items”
means the “questions” or “statements”...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by December 19, 2011
The sands of time work against survey researchers. This what
brought to my mind this morning by a survey that my wife received.
It was a typical customer satisfaction survey, but it has asked her
to recall events that took place over eight months prior. The two
things that took me aback about this...read more
by November 16, 2011
In a previous post I began exploring a model created by Survey
Health Care for minimizing errors that can occur between a written
questionnaire and its online counterpart. Jerry Arbittier, in an
article in the October 2011 issue of Quirk’s outlines his model
known as BOWLSR. Blank screen (B), order...read more
by August 9, 2011
Over the weekend, I was shopping for some much needed items for my
house. As I was browsing the curtain aisle, I heard someone
speaking to the man who was stocking the area near me. She
was asking him a series of questions about his work environment,
his department, and his likes or dislikes with...read more
by July 25, 2011
Proving to be a relational online survey provider, Cvent continues
to further itself from basic survey providers by adding additional
features over the weekend. Thanks to the development of the new
Address Book Sampling, survey author’s can now conduct an advanced
search based on a contact’s last...read more
by May 12, 2011
Have you ever felt like customers are singing NSync's Bye Bye Bye
because of their experience with support or maybe you've sung it to
a company in the past? I know I have! It's not a secret customers
don't renew/repurchase because of poor customer support. Some
research has dissatisfied customers...read more
