by April 5, 2010
Companies today must constantly evaluate their marketing and
advertising efforts to remain competitive. But how do you stand out
when consumers are being bombarded by more messages, in more ways
than ever? It starts with knowing what is and isn't working for
your particular brand or service. Here...read more
by April 1, 2010
Social media is growing, and its having an impact on the way
businesses attract new customers and listen to existing customer
opinions. While browsing many of these social media platforms, I've
noticed organizations conducting online polls. I think it's
important to understand that while public...read more
by March 28, 2010
From public opinion polls to customer satisfaction surveys, many
organizations still rely on telephone interviews to collect
consumer data. While collecting feedback from constituents is
essential for continued success, allocating funds for telephone
research may not be the best use of that market...read more
by March 3, 2010
Developing survey questions can be challenging. It's no secret that
among the members of your survey sample, respondents will perceive
the same phrasing, questions and answers differently. The key to
developing survey questions is making them unbiased. Unbiased
questions will help you receive the...read more
by February 10, 2010
When we ask our clients to take a survey, we are asking them to do
us a favor. They don't HAVE to complete the survey, we WANT them to
complet it; and in doing so provide us with information that
ultimately, will enhance our organization. So, when we write
questionnaire items, we don't necessarily...read more
by January 14, 2010
People argue about the value of a Viral Forward-to-a-Friend feature
many email marketing and email survey tools have. Take this DMNews
article. One of the email experts think forward-to-a-friend is a
gimmick for email marketing tools to say they're viral. On the
other side of the fence is the...read more
by January 11, 2010
With New Years and holiday season behind us, the employee morale
level has likely taken a dip. No more excuses to postpone the
new work-out regime, no more college-esque breaks to spend with
friends and family, and add in the bitter weather that has swept
through the nation, and the term employee...read more
by January 8, 2010
According to a recent poll conducted by Harris Interactive, the
average American thinks that over half of the world’s population
speak English – the reality is that only 20 -25% speak English as a
native or second language. In addition, there are about 200
languages that have a million or more...read more
by December 28, 2009
In today's day and age, when more and more individuals have access
to not only the internet but to creating and launching their own
blogs, web sites, and so forth, just about anyone can (and often
does) create and distribute their own quick web based "research
polls." These polls can be on any and...read more
by December 18, 2009
Once upon a time, telephone polls and surveys were how a lot of
market research was done. However, that's been changing and we're
seeing a shift from phone to online questionnaires. It's not just
because the internet has taken off either. Here are a few points
about telephone survey usefulness I ran...read more
