6 Surveys You Need to Conduct this Holiday Season

Just 34 days make up the commerce-laden holiday season bookended by Thanksgiving and New Year’s Day. It’s a short window of time representing billions of dollars in consumer spending, weeks of time off from work, countless miles on the road and a barrage of holiday functions. And in the midst of all...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut this...read more

Polling Your Audience to Validate Your Business Case

One the easiest and simplest ways to ensure you have represented your audience's needs is by surveying and polling them.  Polls, in particular, are usually quick, one-question interactions in which you can grab feedback in a matter of minutes.  Polls and surveys are epecially handy when you are...read more

Online Research Comes to Facebook

Last month Facebook launched a new online feature called Facebook Questions which allows you to easily poll your friends and fans. It's similar services like Yahoo! Answers, Quora, or Mahalo, but it's nowhere near the online survey software that's available on the web.The greatest advantage of...read more

Do You Want Advertisers Monitoring Your Web Traffic?

Every day, it seems, marketers come up with new ways to reach out to potential customers. The latest method involves tracking consumers' web traffic. Consumers who disagree with this particular brand of market research are not alone.In much the same way that Facebook tailors ads on someone's home...read more

Three Tips for Web Site Surveys

So much of our daily lives take place interacting with and using technology, we often fall into habits or take for granted certain things we consider "norms" until, that is, we are faced with something different.  I was recently on a web site that asked me to take a survey, except the request and...read more

Creating a Polling System to Engage Your Cutomers Online

More than ever consumers are in control of what marketing they interact with. Companies are becoming smarter, savvier, and more social about where and how they market their products and services and how they engage their customers. If one of the ways that your company gauges success of your online...read more

Surveys & Polls as Great Ways to Engage Your Audience

If a measure of your site's success is how often and how long people come to and stay on your site then you know how important it is to grab your audience's attention and engage them once they are on your site. This may be especially important for news sites and networks, which actively compete for...read more
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