What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

My Top 15 Favorite Web Survey Blog Posts of 2011

Today, I started going through the Web Survey blog analytics to see which of our articles were the most popular. We wrote and published a staggering 476 posts so far in 2011! Next week I'll be sharing the Top 25 Most Popular Posts of 2011. However, some of my favorites just didn't make the cut this...read more

Online Research Comes to Facebook

Last month Facebook launched a new online feature called Facebook Questions which allows you to easily poll your friends and fans. It's similar services like Yahoo! Answers, Quora, or Mahalo, but it's nowhere near the online survey software that's available on the web.The greatest advantage of...read more

Do You Want Advertisers Monitoring Your Web Traffic?

Every day, it seems, marketers come up with new ways to reach out to potential customers. The latest method involves tracking consumers' web traffic. Consumers who disagree with this particular brand of market research are not alone.In much the same way that Facebook tailors ads on someone's home...read more

Are Your Online Marketing Strategies Working?

Companies today must constantly evaluate their marketing and advertising efforts to remain competitive. But how do you stand out when consumers are being bombarded by more messages, in more ways than ever? It starts with knowing what is and isn't working for your particular brand or service.  Here...read more

Make Sure Your Survey Results Are Accurate

Social media is growing, and its having an impact on the way businesses attract new customers and listen to existing customer opinions. While browsing many of these social media platforms, I've noticed organizations conducting online polls. I think it's important to understand that while public...read more

Creating Electronic Surveys - The Unbiased, Cost-Effective Phone Alternative

From public opinion polls to customer satisfaction surveys, many organizations still rely on telephone interviews to collect consumer data. While collecting feedback from constituents is essential for continued success, allocating funds for telephone research may not be the best use of that market...read more

Not So Serious Surveying!

When we ask our clients to take a survey, we are asking them to do us a favor. They don't HAVE to complete the survey, we WANT them to complet it; and in doing so provide us with information that ultimately, will enhance our organization. So, when we write questionnaire items, we don't necessarily...read more

Are Forward-to-a-Friend Referrals a Gimmick?

People argue about the value of a Viral Forward-to-a-Friend feature many email marketing and email survey tools have. Take this DMNews article. One of the email experts think forward-to-a-friend is a gimmick for email marketing tools to say they're viral. On the other side of the fence is the...read more
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