Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Course Correcting the Direction for MR

There comes a time when all professions begin to question their purpose. Consider it therapy for the profession. Market research is no different. Since the new millennium started, the MR profession has seen the rise of data mining, social media, online survey platforms, big data, gamification, The...read more

Make Business Dreams Reality & Avoid [Costly] Mistakes

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

Data Types: Survey 101

On a fundamental level, the surveys we author for our clients are nothing more than data collection platforms. It is the astute researcher that realizes there are many ways to capture data through the questions asked. The question we must ask ourselves is who is our audience?Knowing your audience...read more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Online Research Comes to Facebook

Last month Facebook launched a new online feature called Facebook Questions which allows you to easily poll your friends and fans. It's similar services like Yahoo! Answers, Quora, or Mahalo, but it's nowhere near the online survey software that's available on the web.The greatest advantage of...read more

The Top 4 Benefits of Online Surveys for Small Businesses

Surveys allow you to gather valuable information about your target market. You can use the data to discover how to better meet your audience’s needs and generate more sales. However, many small business owners dread conducting market research because of the time it takes to create surveys,...read more

Even the Best Survey Software Can't Help

If you're conducting a one time survey, you probably aren't going to spend that much time looking for the best B2B market research survey tool. You'll probably just pick the cheapest one you can find. If you're never planning to run the survey again, don't care about how it represents your brand,...read more

Demystifying Online Surveys: 5 Best Practice Tips

Online surveys were once the territory of marketing research gurus with specialized software skills. But, like most other web tools, online survey software has transitioned to a "what you see is what you get" format that just about anyone can use with a little time. From intuitive technology to easy...read more

Creating Electronic Surveys - The Unbiased, Cost-Effective Phone Alternative

From public opinion polls to customer satisfaction surveys, many organizations still rely on telephone interviews to collect consumer data. While collecting feedback from constituents is essential for continued success, allocating funds for telephone research may not be the best use of that market...read more
Crimes in Design Webinar
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