The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

New Release Feature: Quotas

Have you had a chance to check out the new features that debuted with the web survey new release last month? If not, make sure you do the next time you log in. Or, if you’re new to Cvent, visit our calendar to see a demo that will walk you through the inner-workings of the tool.  In the meantime, we...read more

I have a Cat NOT a Dog! Tips for Building Customer Relationships

Vicki L. James over at Loyalty Hound is the doting mother of two kittens and a recently enrolled member of a customer loyalty program at one of her area pet stores. Why then, was she so disgruntled to receive a personalized mailer from said pet store with savings claiming to be "just for her"? The...read more

National Customer Service Day: Experience Matters

Traditionally, Customer Service and been thought of as a Cost Center. And it's true! Thinking of customer service this way is going to make the lack of it cost you customers—and lots of them! And based on his tweet this morning, it seems that Don agrees. DonCooper The Sales Heretic™ Today is Nat'l...read more

From Data to Decisions: Identify Insights Faster through Text Analysis

Almost three years ago, I wrote an article on how to analyze open-ended questions faster with a quick excel trick. It is still a very popular post, and I answer a lot of questions every month (particularly on Step 2!) about how to do it affectively. The main reason it's so popular is because...read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Trends Affecting Marketing Research: Are You Feeling like the Roman God of Beginnings & Transitions Yet?

Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to capture lion’s share of the headlines…“Big Data.” All things mobile were in the public eye as well. What...read more

How to Do Persisent Surveys The Right Way

If you are doing a web-based survey and want it to get maximum exposure and maximum participation, one of the best ways to achieve this is through a web-based survey.  If you are like most companies, you have some sort of web presence - a website, or portal, or email system that people can access....read more

Are Customers Singing Bye Bye Bye?

Have you ever felt like customers are singing NSync's Bye Bye Bye because of their experience with support or maybe you've sung it to a company in the past? I know I have! It's not a secret customers don't renew/repurchase because of poor customer support. Some research has dissatisfied customers...read more

4 Questions for your Next Website Survey

While web surveys can be used for just about any purpose these days, it is still valid to ask your users what they think of your website, as it might be the most trafficked and valuable marketing asset for your customers.  Here are four questions to ask you users about your website to ensure that...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation