by May 15, 2013
With the new Web Survey release in April, we added dynamic scoring.
Through the use of chapters (grouped questions with common
attributes), survey authors can dynamically score respondent’s
answers. In most cases, dynamic scoring can be used for knowledge
based testing at schools and universities as...read more
by April 16, 2013
Looking for a better way to organize your web survey questions and
control survey flow? You’re in luck – April 19th marks our Web
Survey new release and we’ve added a Chapters feature. Survey
chapters can be used for a variety of reasons: Structure ‒ Just
like chapters in a book, survey chapters...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by February 28, 2013
Looking to get the most useful data out of your surveys? If so,
consider randomizing your survey questions to eliminate bias and
ultimately deliver more actionable survey results.
Oftentimes, the order in which questions are displayed affects how
people will respond. What is question bias and why...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by December 3, 2012
Have you had a chance to check out the new features that debuted
with the web survey new release last month? If not, make sure you
do the next time you log in. Or, if you’re new to Cvent, visit our
calendar to see a demo that will walk you through the
inner-workings of the tool. In the meantime, we...read more
by April 2, 2012
Vicki L. James over at Loyalty Hound is the doting mother of two
kittens and a recently enrolled member of a customer loyalty
program at one of her area pet stores. Why then, was she so
disgruntled to receive a personalized mailer from said pet store
with savings claiming to be "just for her"? The...read more
by January 31, 2012
As I was doing some New Year cleaning, I found the beginnings of a
post based on tweets shared during a 2011 customer experience
workshop. Even though the event is over, some of the messages are
still relevant: Research needs to evolve from insight to foresight.
I recently heard a story from someone...read more
by January 17, 2012
Traditionally, Customer Service and been thought of as a Cost
Center. And it's true! Thinking of customer service this way is
going to make the lack of it cost you customers—and lots of them!
And based on his tweet this morning, it seems that Don agrees.
DonCooper The Sales Heretic™ Today is Nat'l...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
