If there were one industry that could truly benefit from consumer insight research, it is the restaurant industry. Granted there are the giants of the industry, e.g. McDonalds or Chik-fil-A, that have teams dedicated to dissecting every aspect of the customer experience, but the biggest gains can...read more

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

Have you had a chance to check out the new features that debuted with the web survey new release last month? If not, make sure you do the next time you log in. Or, if you’re new to Cvent, visit our calendar to see a demo that will walk you through the inner-workings of the tool.  In the meantime, we...read more

Traditionally, Customer Service and been thought of as a Cost Center. And it's true! Thinking of customer service this way is going to make the lack of it cost you customers—and lots of them! And based on his tweet this morning, it seems that Don agrees. DonCooper The Sales Heretic™ Today is Nat'l...read more

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Technology is making it easier than ever to expand into new markets and collaborate across cultures. With clients in over 50 countries, we understand the need to want to collect feedback in multiple languages. As such, we added the ability to conduct surveys in languages other than English to the...read more

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to capture lion’s share of the headlines…“Big Data.” All things mobile were in the public eye as well. What...read more

My name is Emily Ebersole, and I am the Client Services Team Lead supporting the Cvent Web Surveys tool. A successful survey requires testing and forethought to ensure that the survey is configured properly. Cvent's Test Mode feature is like having a crystal ball that allows you to anticipate how...read more

Should your data collection methods be limited to one channel? Short answer is no! Although email is king and the web-survey is his empire, there are technologies, both old and new that argue for a hybrid delivery of your survey. Mobile delivery has grown significantly in sophistication since the...read more