by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by January 17, 2012
Traditionally, Customer Service and been thought of as a Cost
Center. And it's true! Thinking of customer service this way is
going to make the lack of it cost you customers—and lots of them!
And based on his tweet this morning, it seems that Don agrees.
DonCooper The Sales Heretic™ Today is Nat'l...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by November 23, 2011
My name is Jason Davis and I am a Product Consultant supporting the
Web Survey tool. This month, we released an eBook: Harness the
Conversation—Business In Today's Social World. One section of the
eBook focuses on becoming a learning organization. In order to
create a lasting success, your...read more
by August 24, 2011
One of the key components in any customer satisfaction measurement
program is the ability to assess a respondent’s satisfaction with a
variable (e.g. quality of the food served) and that variable’s
perceived importance. It would be an inefficient allocation of
marketing resources to attempt to...read more
by May 6, 2011
Online survey tools have dramatically expanded the researcher’s
ability to customize the survey a respondent sees. This is critical
for enhancing engagement, and in theory, increasing the accuracy
and validity of the data. The logic tools available with feedback
management software platforms, such...read more
by June 3, 2010
Having as many tools in your market and survey research toolbox is
a great way to make a survey effort go smoothly. In addition to our
past survey research tips, here are some more tricks to think about
before planning your next questionnaire! Utilizing some or all of
these ideas the next time you...read more
by May 10, 2010
Are you struggling with low email open rates when you send out your
customer surveys? While my most recent post covered the importance
of maintaining an appropriate frequency for sending messages to
your audience, you must recognize an equally important piece of
increasing open rates among...read more
by April 1, 2010
Social media is growing, and its having an impact on the way
businesses attract new customers and listen to existing customer
opinions. While browsing many of these social media platforms, I've
noticed organizations conducting online polls. I think it's
important to understand that while public...read more
