Online survey platforms, such as Cvent, offer the user a wide variety of tools designed to maximize the user experience. After all isn’t that what we are looking for…an engaged respondent that provides truthful and enlightened responses? With that said it amazes me how many surveys go out that do...read more

Looking for a better way to organize your web survey questions and control survey flow? You’re in luck – April 19th marks our Web Survey new release and we’ve added a Chapters feature. Survey chapters can be used for a variety of reasons: Structure ‒ Just like chapters in a book, survey chapters...read more

Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

There is another side to the ‘one percent’ debate. This presented itself in fine fashion recently thanks to two emails from LinkedIn. In the past year the business networking site surpassed 200 million profiles. In 2012, I received an initial email stating that I was one of the first one percent of...read more

In a recent post, I covered segmentation basics and briefly examined the debate around which variables are best used for the project. The point to remember is that marketing organizations can often benefit from multiple segmentations depending upon the end user (e.g. direct marketing, sales,...read more

I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings to...read more

In a recent post we examined the nature of the data types available to consumer or B2B market researchers including; nominal, ordinal, interval and ratio. The latter two categories allow the user to generate mean or average scores as part of their survey data analysis. Working with means gives the...read more

I recently came across an article posted in MarketingProfs that raised an interesting question. Is a 0.3% click-through rate for a banner ad acceptable? This may seem a bit afield from my normal conversations around online survey design, but the truth is many of us in consumer and B2B market...read more

Cvent is excited to announce our third major release for 2012 that is aimed to help improve your user experience! Lead by the suggestions and feedback of our clients and YOU, this Web Surveys release includes many new features, such as advanced quota management to help you target certain...read more

The who, the what, the how, the why and the when. Let’s take a look at “the when” for establishing a timeframe for measuring customer satisfaction. Companies, organizations and governmental entities invest heavily in attempting to understand the drivers underlying customer satisfaction and...read more