by May 29, 2013
There comes a time when all professions begin to question their
purpose. Consider it therapy for the profession. Market research is
no different. Since the new millennium started, the MR profession
has seen the rise of data mining, social media, online survey
platforms, big data, gamification, The...read more
by May 9, 2013
Some days as a B2B market researcher, and in my previous lives in
consumer research, I find myself becoming more intimate with SPSS
files and questionnaires than with our customers. Ah, you might
say, such is the life of a quant junkie. Well that may be true, as
I do love working with the data that...read more
by April 16, 2013
Looking for a better way to organize your web survey questions and
control survey flow? You’re in luck – April 19th marks our Web
Survey new release and we’ve added a Chapters feature. Survey
chapters can be used for a variety of reasons: Structure ‒ Just
like chapters in a book, survey chapters...read more
by March 28, 2013
The concept of significance is central to generating consumer
insights. As market researchers we are tasked with providing data
to decision makers that is both useful and meaningful. How we
measure statistical significance depends upon the types of
questions we ask and the associated data structure...read more
by March 5, 2013
Seldom is there a customer experience that doesn’t have an
underlying emotional dimension. Harnessing this fact is an issue
that Big Data has yet to fully resolve. However, for decades those
in the consumer behavior camp have understood this. The emotional
component to a decision or experience is...read more
by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by February 13, 2013
Online survey platforms have provided B2B market researchers and
their kin in the consumer space expanded options for questionnaire
design. These options afford us the ability to create surveys that
are both engaging to the respondent and more likely to yield
actionable data for our clients.With the...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 12, 2012
Marketing as we know it is comprised of two primary functions –
customer acquisition and customer retention. Much of the effort
skews toward acquisition and its numerous strategies for lead
generation, nurturing and eventual hand-off of qualified leads to
sales. The volume of companies selling CRM...read more
