MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

Best of the Blog: Happy 6th Birthday!

Our faithful friend, the Cvent Web Surveys blog, turned six this month. So what better way to wish it happy birthday than to look back at six of the best posts of the year. Enjoy these reads and feel free to comment below to let us know what you’d like to see/read about in our blog for this coming...read more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more

The Art and Science of Asking Questions

Asking questions is what market researchers are trained to do, be they in the form of unstructured questions used in focus groups and in-depth interviews or in controlled survey questions designed to estimate likelihood of purchase. Our questions are the key to unlocking the vault in the consumer or...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Assessing Statistical Significance

The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure statistical significance depends upon the types of questions we ask and the associated data structure...read more

Hey You! Feeling a Bit Irrelevant?

Is market research becoming irrelevant? If you follow the published works of Forrester Research then you may be tempted to believe that we should scrap our career path and pursue something different. Don’t be tempted! What Forrester brings to light in their article What needs to happen in market...read more

Brand Survey Analysis: Noise Removal Part 2

In a previous post I spoke to removing noise from brand awareness data. Noise comes in the form of two effects. First we removed noise created by the halo effect. This effect is common, especially in measuring brand performance along key dimensions. A halo exists when respondents’ rate attributes...read more

Surveys Meet Sales: Lead Generation Tactics

Surveys as lead generation tools, this sounds like an abomination. However, they can be conducted in the spirit of both research and sales. In the old days of marketing research, when phone calls were one of the primary tools for data collection, unscrupulous sales people would lead with a survey...read more

Level 1 Evaluation: Deciding on the Survey Format

Level 1 Evaluation relates to the feedback of the participants to the training event. Typically the participants are given "smiley sheets" to indicate their level of satisfaction with the program. As discussed in the earlier post, many categories are evaluated during level 1 evaluation. They include...read more
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