by March 28, 2013
The concept of significance is central to generating consumer
insights. As market researchers we are tasked with providing data
to decision makers that is both useful and meaningful. How we
measure statistical significance depends upon the types of
questions we ask and the associated data structure...read more
by March 15, 2013
Is market research becoming irrelevant? If you follow the published
works of Forrester Research then you may be tempted to believe that
we should scrap our career path and pursue something different.
Don’t be tempted! What Forrester brings to light in their article
What needs to happen in market...read more
by March 15, 2012
In a previous post I spoke to removing noise from brand awareness
data. Noise comes in the form of two effects. First we removed
noise created by the halo effect. This effect is common, especially
in measuring brand performance along key dimensions. A halo exists
when respondents’ rate attributes...read more
by March 2, 2012
Surveys as lead generation tools, this sounds like an abomination.
However, they can be conducted in the spirit of both research and
sales. In the old days of marketing research, when phone calls were
one of the primary tools for data collection, unscrupulous sales
people would lead with a survey...read more
by February 15, 2012
Level 1 Evaluation relates to the feedback of the participants to
the training event. Typically the participants are given "smiley
sheets" to indicate their level of satisfaction with the program.
As discussed in the earlier post, many categories are evaluated
during level 1 evaluation. They include...read more
by February 1, 2012
Two weeks ago we began to explore how the 7 Habits of Highly
Effective People can apply to the big, wide-world of
training. Today we continue the journey, starting with habit
four.(Curious about what habits one–three look like
through the eyes of training? Check it out!)HABIT #4—Think
Win/Win...read more
by January 16, 2012
Recruiting panelists and offering them a profile survey is only the
first step. Building an engaged panel that will respond actively
and share their opinions takes work. To be honest, as a one person
shop, I struggle with this, but those struggles can be overcome
with a bit of ingenuity. The goal is...read more
by January 5, 2012
Yesterday, I shared Step 1 of our three step workout plan for
achieving business agility and crushing your compition in 2012.
After internalizing and formulating a plan to start a feedback
regime, it's time to talk about what you do with the data after you
collect it and how you start benchmarking...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by October 10, 2011
As has been said many times before, there is more than one way to
reach segmentation nirvana. In marketing research, the most common
path to take is attitudinal segmentation. This involves creating
segments based on a series of attitudinal statements. The clusters
created provide rich material for...read more
