Labor Day Resolutions to Engage Your Employees

The origins of Labor Day can be traced back to one of the most tumultuous decades for workers’ rights in U.S. history. At the height of the Industrial Revolution, manufacturing was booming and the demand for cheap labor was unrelenting. Faced with abominable working conditions, exploitive more

Cvent Web Surveys is now Inquisium

Tuesday, June 2 was a big day Cvent Web Surveys and we announced that we rebranded as Inquisium. Derived from the word "inquisitive," we help organizations of all sizes build feedback programs that provide reliable, first-hand insights for smart decision making. This rebranding will help us more

Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of Maximum Difference Scaling do. In fact, sometimes the simplest approach truly is the best. The multiple response format is more

Sorting the Wheat from the Chaf: Determining Significance in Survey Data

As market researchers it is our task to sort the wheat from the chaff. Whether the data is from a survey or customer transactions it is our function to extrapolate meaning and educate those who can do something with it. When we dig into the details underlying our data we are often confronted with more

You're Not Lucky with Data Alone: Acting on Your Survey Data

You’ve set up a survey program. Good. You’ve sent out your survey. Great. You’ve received an overwhelming amount of responses. Even better. But just because your responses are overflowing doesn’t mean you’re lucky and can just start thinking about your next survey. Now you need to put your data more

Making the Most of Your Training Initiatives

Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training more

MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, more

Best of the Blog: Happy 6th Birthday!

Our faithful friend, the Cvent Web Surveys blog, turned six this month. So what better way to wish it happy birthday than to look back at six of the best posts of the year. Enjoy these reads and feel free to comment below to let us know what you’d like to see/read about in our blog for this more

Testing Ads Before they Launch

One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within more
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