Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of Maximum Difference Scaling do. In fact, sometimes the simplest approach truly is the best. The multiple response format is a...read more

Sorting the Wheat from the Chaf: Determining Significance in Survey Data

As market researchers it is our task to sort the wheat from the chaff. Whether the data is from a survey or customer transactions it is our function to extrapolate meaning and educate those who can do something with it. When we dig into the details underlying our data we are often confronted with a...read more

You're Not Lucky with Data Alone: Acting on Your Survey Data

You’ve set up a survey program. Good. You’ve sent out your survey. Great. You’ve received an overwhelming amount of responses. Even better. But just because your responses are overflowing doesn’t mean you’re lucky and can just start thinking about your next survey. Now you need to put your data into...read more

Making the Most of Your Training Initiatives

Employee learning (training and development) initiatives are no small piece of the pie when it comes to organization’s budgets. According to ATD’s 2013 States of the Industry report, organizations spent $164.2 billion on employee learning in 2012. Of this, 61% was spent internally. Training and...read more

MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, thanks...read more

Best of the Blog: Happy 6th Birthday!

Our faithful friend, the Cvent Web Surveys blog, turned six this month. So what better way to wish it happy birthday than to look back at six of the best posts of the year. Enjoy these reads and feel free to comment below to let us know what you’d like to see/read about in our blog for this coming...read more

Testing Ads Before they Launch

One of the major advances offered by online survey platforms, such as Cvent, is the ability to incorporate multi-media. In days gone by you would have had to recruit members of your target market(s), invite them to attend an event and then expose them to the proposed ads, pilot television shows or...read more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

5 Types of Employee Surveys (You Might Not Know About)

When you think about employee surveys most times you think about conducting surveys to understand employee satisfaction and engagement. However, there are many other types of employee surveys that you could be conducting to get a better understanding of all aspects of the employee lifecycle. These 5...read more
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