Training Evaluation

An online survey conducted by market researcher Crowd Science between May 19th and June 8 found 40% of smartphone users, who don't currently use have an iPhone, said they would switch to Apple with their next purchase. This is in stark contrast to the 14% of survey respondents not using Blackberry devices who said they wanted to switch to Blackberry.

With RIM recently tooting that 80% of recent customers are consumer or small business users, Blackberry might have a tough time beating out Apple. Blackberry has had such a hold on the enterprise market, there are few people who don't have a Blackberry who wants one. On the flip side, Apple's iPhone is getting new customers from the consumer and business side - particularly with the release of the iPhone 3GS. Blackberry also has to battle the customer retention and loyalty Apple has built, 80% of survey respondents who own an iPhone said they would buy an Apple handset again.