Training Evaluation

Questions From A Customer Survey Template

Friday, June 26, 2009 by Sherrie Mersdorf
It's been awhile since we've provided any customer survey templates or customer satisfaction survey example questions. Here are some sample survey questions from an online customer satisfaction questionnaire:

Example survey question: What is your overall satisfaction with COMPANY NAME?

Example Survey Question: How often do you use COMPANY AND/OR PRODUCT NAME?

Example survey question: How satisfied are you with PRODUCT NAME in the follow categories:

Example survey question: Would you recommend Gadget A to your friend or affiliate?

Now, you can't see behind the scene's of this survey so I want to point out what I've spent a lot of time talking about this week: using data you already have in conjunction with pipe question logic to personalize the respondent experience. Every place Gadget A appears in the survey is intended to be pipe logic from a question I already know the answer to: what product do you use? In my opinion, it makes your organization look much smarter to the respondent because each question doesn't say something to the effect of "our products and/or services."

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