The concept of significance is central to generating consumer insights. As market researchers we are tasked with providing data to decision makers that is both useful and meaningful. How we measure statistical significance depends upon the types of questions we ask and the associated data structure...read more

Verbal communication is complicated. So much of a person's meaning is derived not from the actual words they're saying, but the way they're saying them. Verbal cues such as sarcasm or sighing play a huge role in determining the emotion and intent behind a sentence. Wouldn't it be great if the person...read more

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

In order to continue to grow, you need to research and uncover new opportunities. Go above and beyond what you typically do, think outside of the box, and evaluate what’s worked before and what hasn’t. What’s overdue on your to-do list that you have not allocated the time and resources yet to...read more

Before we move to defining the criteria for measurement for different training programs and methods of assessment at Level III, let us look at the relation between the learning objectives and assessment. This is because to do any evaluation, especially Level III, an understanding of the learning...read more

In the last blog, we considered Level II Evaluations, which focus on measuring the gain in knowledge after training. This can be done through pre and post training tests. We can also assess this by comparing the results of participants who have been through training to those who have not been...read more

What is the difference between a survey and an assessment? The short answer is not much. If you think back to your days in school, the tests you took were nothing more than a scored survey. Chances are the survey design had both structured and unstructured questions with the intent of measuring your...read more

Here we will consider the points to consider when you are creating your own tests. Define WHAT you want to measure: In Level II you are dealing with knowledge. It is simple to design tests that assess knowledge. However, there are several factors other that affect the validity of the test as we...read more

As explained in the earlier blog, Level II evaluations measure the amount of learning that has happened in the training. The most important measurement tool is to test the participant on the knowledge. You have a lot of choice in making use of different types of tests to measure the gain in...read more

A—ADDIE instructional design model is your friend!  Spend most of your time in the Analysis and Design stages and rest becomes a piece of cake! B—Be Yourself!  Each trainer/facilitator has their own unique style.  Embrace yours.  Clones are for Star Wars. C—Celebrate in the classroom!  What should...read more