by November 12, 2012
Choose your words wisely or so we have always been told. We could
extend this thought to the market research world by saying choose
your categories wisely. The categories we use in our questions
directly impacts the quality of our survey data analysis.Nowhere is
this more of an issue than in the...read more
by June 7, 2012
How many times have you had a customer service representative go
way beyond expectation and give you really exemplary service? And
of those, how many times did you extol the company to your friends
and family, write a glowing review online, or simply vow to give
that company as much of your future...read more
by May 24, 2011
Every good sales person knows that the way to increased sales is to
enage your prospect in conversation and ask questions. But
since there are few sales people in the world who will love cold
calling, most are in search of a 'better' way of meeting and
qualifying leads into prospects. Enter online...read more
by May 13, 2011
Just what is a benchmark study anyway? A fine question you ask.
Benchmarking is the process of establishing a metric and comparing
it to other data points of reference. These studies are commonly
used in both consumer and B2B marketing research.Benchmark studies
are often used to track such...read more
by April 1, 2011
In a previous post, entrepreneurs and marketers agreed that
startups could benefit from surveying present and potential
customers. The next logical question is: What is the best way
to go about conducting these surveys? Again, entrepreneurs and
marketers graciously shared their insights via email...read more
by March 31, 2011
Can I be confident in my survey results? This is a question we will
face many times as survey researchers. Unless we conduct a census,
there will be a margin of error. My goal in this post, without
going too deeply into the technical aspects of sampling, is to
provide insight into the factors that...read more
by February 11, 2011
In some form or manner we all seek validation for the work we do.
Survey researchers are no different. It is common for our clients,
both internal and external, to express skepticism when reviewing
findings from survey data. This certainly has led many a researcher
to question themselves and their...read more
by August 9, 2010
There's an old adage in retail marketing that the three most
important factors in marketing your new business are location,
location and location. But the paradigm is shifting so that today,
the social web makes it more cost-effective than ever to get the
word out about your products and services,...read more
by July 7, 2010
Could soda really impact a population's waistline? According to a
UK Survey from YouGov, 25 percent of UK adults draw a direct link
between soda and obesity. The link UK's distaste for soda due to
its link to obesity is further seen in other survey data where
nearly one-third of survey respondents...read more
by June 10, 2010
While many of my recent posts have cited nationwide examples of
teacher surveys that show unhappy employees due to budget cuts and
increasing class sizes, results from North Carolina schools show a
very different picture. With more than 105,000 teachers completing
the 100-question form, the mood...read more
