Superior Data Through Closed Doors

Have you ever caught yourself telling a white lie? If you have, it probably wasn’t during a situation where you felt anonymous. Let’s face it, anonymity fosters honesty and candor. A quick scan of any Internet message board or review site could tell you that. When people aren’t tied to their...read more

What it Takes to Make Fortune’s “Best Places to Work” List

Ever since Fortune released its inaugural Best Places to Work list in 1997, the honor has only grown in significance, and not coincidentally, so have terms like “company culture,” “work-life balance,” and “office perks.” There are many reasons for the uptick in popularity experienced by these...read more

Cash for Culture: Would You Quit Your Job for $5,000?

Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How do you find out which employees are bringing your company down and what can you do to stop them?...read more

If I knew then what I know now - multi-channel surveys

What I knew then… I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it does play into our need as consumer and B2B market researchers to expand our delivery options. The...read more

Saying Thank You

Which way did he go? This is an excellent question and one that is useful for guiding survey design. Where we elect to send people after they complete our survey is a matter that should not be taken lightly. In this case I believe it is important that we finish strong. In the Cvent online survey...read more

Tradeshows and the Voice of the Customer

As summer winds down and fall comes knocking there still are numerous tradeshows happening or on the near-horizon. These events are obvious candidates for sales and lead generation, but they can also be a cornerstone for voice of the customer efforts. There was a day when paper or postcard surveys...read more

Choose your categories wisely

Choose your words wisely or so we have always been told. We could extend this thought to the market research world by saying choose your categories wisely. The categories we use in our questions directly impacts the quality of our survey data analysis.Nowhere is this more of an issue than in the...read more

Customer Service Strategies: Going Above and Beyond

How many times have you had a customer service representative go way beyond expectation and give you really exemplary service? And of those, how many times did you extol the company to your friends and family, write a glowing review online, or simply vow to give that company as much of your future...read more

Online Research is much Faster than Cold Calling

Every good sales person knows that the way to increased sales is to enage your prospect in conversation and ask questions.  But since there are few sales people in the world who will love cold calling, most are in search of a 'better' way of meeting and qualifying leads into prospects.  Enter online...read more

Benchmarking for Fun and Fortune

Just what is a benchmark study anyway? A fine question you ask. Benchmarking is the process of establishing a metric and comparing it to other data points of reference. These studies are commonly used in both consumer and B2B marketing research.Benchmark studies are often used to track such...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter