by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by July 6, 2012
What are your intentions? In today’s fast paced world it is all too
easy to fall into the trap of marching forward without taking time
to consider the direction we need to go. Market researchers are
certainly not immune to the “hurry up and get it done yesterday”
demands of the market. I am not sure...read more
by May 10, 2012
Setting up a market test is by no means a difficult task, but it
does require foresight and patience. In the direct or database
marketing worlds, we might test offer, copy, medium (e.g. postcard
vs. letter), subject lines, response rates and so forth. In online
marketing research, several options...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by January 10, 2012
Is beauty really skin deep? The phrase ‘skin’ in terms of survey
panels refers to the look and feel of the panel. It is closely
related to the concept of user experience in website design.Online
survey and panel platform providers such as Cvent offer several
templates for creating surveys. These...read more
by December 19, 2011
What is a survey without a goal? In these ‘must have it yesterday’
times it is all too easy to lose sight of why we are conducting
research. This is the double-edge sword that we work in. Having an
online survey platform, and access to potential respondents through
online panels, can lead...read more
by November 4, 2011
While every client wants to feel like they are special, different,
and have their own needs, the reality is that what works for one
client might work for another client. This can be true of many
things, including market research, which is why market research
survey templates can help accelerate...read more
by June 27, 2011
In the sales world, the acronym ABC stands for Always Be
Closing or doing what is needed to close the sale. I propose
for survey researchers that ABC takes on a slightly different
meaning. In this case Always Be Checking. The advent of online
survey tools has made it easy to create and push out a...read more
by May 26, 2011
Far too often we as survey researchers rely on static tables for
displaying the data we collect. Tables are not bad, when used in
moderation, but have you ever read a report that was nothing more
than a series of tables? Talk about cognitive overload. What’s the
alternative you say? The strategic...read more
by September 27, 2010
When you're designing survey templates, do you think about
everything from the colors you choose to the fonts and how that
could impact the validity of your data collection? Until recently,
I never though the font you used in a questionnaire template would
matter, but according to a recent study at...read more
