Scales Based on Multiple Response Questions

Not all scales in market research need be of the Likert, Semantic Differential, or Constant Sum variety. They don’t have to involve Bayesian theory like the extensions of Maximum Difference Scaling do. In fact, sometimes the simplest approach truly is the best. The multiple response format is more

MarketingProfs Guest Post: The Changing Face of Feedback

Survey Innovation Series Part 1 It used to be that paper and postcard surveys were the way to go for gathering event feedback. The challenge with this approach? Receiving attendee feedback after the fact when the excitement has worn down and specific details are faded from memory. These days, more

Customer [Self] Service

Your cell phone can be used for just about everything these days, from paying bills or finding a place to eat, to ensuring you locked your front door - from the other side of the country. Can it also help strengthen your customer relationship management strategy? Erika Morphy at CRM Buyer wrote more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with more

The Rise of the Smart Device: Mobile Surveys are Essential

According to a recent study highlighted in eMarketer’s Key Trends and Benchmarking webinar, 84% of the American population accesses the internet via a smartphone, while 76% send and receive emails with their phones. These are big numbers that don’t even account for tablets replacing laptops for more

Reflections upon a Career in Research

I have accepted the bold challenge of teaching an introductory marketing research course. As I have prepped for the course over the last few weeks, I have taken the time to reflect upon what first drew me into the fray. A rare convergence of events took place during that winter quarter in 1983. more

The Need for Mobile Surveys is a Comin'

  Consumers are going mobile! McKinsey just released the results of a research study which clearly depicts the passion we hold for our mobile devices. According to the authors, there has been an 18-point increase since 2008 in the percentage of US online consumers that are now power users of more

Mobile Access: Reaching Your Audience on Their Phone

iPhone. Smartphone. Blackberry. Wi-fi. It seems like there are endless ways to be connected to anyone, any company, anytime, anywhere. A recent survey from Pew Internet confirms that mobile use is on the rise and will most likely grow in the coming years. Going online via a laptop has increased more

Customer-Centricity Could Pay, According to iTunes Users

In our on-demand world where more and more products and services are tailored to our every whim and need, it seems as if this expectation holds true (as well) in the world of music. Between seven and eight million iTunes users would pay a minimum monthly fee of $10 to have either streaming music more

Putting Their Money Where Their Mouth Is

A recent survey, Syniverse Mobile Banking of U.S. Non-Online-Banking Consumers, revealed that financial institutions in the U.S. as well as in global markets, have chosen to focus their resources on customers who already bank online while placing fewer resources on those who don’t. In focusing more
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