Surveys and Market Research 101

For market research firms, research business can sometimes be tricky. There are a lot of clients that may only need one or two reports every couple years. This is fine if they are pleased with your work and remember to work with you again. But sometimes, there may be completely new people to deal with. For example, you might conduct a condiment study every three years for a company that produces a variety of different hot sauces.  With job promotions and employee turnover, there might be an entirely new set of contacts to work with when it comes time to do the study again.

How can you keep your company on their radar? One simple way would be to provide weekly or monthly web site polls. They could appear on the home page and ask different questions about the product. The online polls can even be a little whimsical in nature, like asking how many chili peppers go into one bottle of hot sauce, or how much of one bottle do respondents think they can eat in a sitting. This will make their home page a fun place for customers to visit.

Providing a continuous service like monthly online polls, or monthly online questionnaires, keeps you top of the client’s mind. They will be sure to remember you regardless of turnover, and hopefully use your company for their repeat business.