Survey

Sometimes we get so excited about creating a survey we want to jump right in and ask the really interesting questions. Those typically consist of finding out about who our clients are, where they're located, etc. (factual questions). In other words, our demographic questions.

But if we don’t take the time to think about placement of these really important factual items within our surveys, we may be inadvertently affecting the results we see. By placing your demographic survey questions (name, gender, race/ethnicity, age, etc.) close to the end of the survey feedback form as opposed to right at the beginning, you are increasing the chances that respondents will fill out these items, leading to richer data collection and more useful results. Respondents are more likely to feel invested in your survey, and will understand why you are asking those personal questions if those sensitive items are placed after survey questions that address the purpose of your survey.

Check out these blog posts to get started with your demographic survey questions.