In the voice of the customer world it is our role as market researchers to listen and follow through on what the customers are saying. Quite often this puts us in the position of ‘middle men’ between the customers and internal groups (e.g. sales, marketing, finance, customer service, etc.)...read more

The number of true monopolies in the global economy is not that large. What this means to the rest of us is that we have to compete to sell our products and services. Competition can come from both global competitors and those homegrown in your back yard.To grow in a soft economy companies must be...read more

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via the...read more

The season of Valentine’s brings out the best in some and the worst in others. Many of us find ourselves reminiscing about first dates and whether or not the date led to a meaningful relationship. The same romantic wonderings can be applied to the customer – company relationship. When cast in this...read more

If all goes well your respondent’s will complete the survey providing accurate data in the process. This is the goal anyway. How we engage participants from the point of the invitation through the survey and upon completion has an impact upon the quality and success of our overall project. Just as...read more

I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings to...read more

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

Do you sometimes feel like you’ve exhausted all ideas for increasing your customer base? Or like you’re reinventing the wheel over and over again with little return? What’s the secret to winning new customers in such a competitive marketplace? How do you stand out among the rest and continue to...read more

Your cell phone can be used for just about everything these days, from paying bills or finding a place to eat, to ensuring you locked your front door - from the other side of the country. Can it also help strengthen your customer relationship management strategy? Erika Morphy at CRM Buyer wrote a...read more

It is time to get out the cloak and dagger, hide in the shadows and observe what the other guy is doing. The world of competitive intelligence (CI) is a subset of market research that provides valuable insight into what your competitors are doing. This is not the world of corporate espionage, but...read more