Big data possibilities - bridging surveys with CRM data

If I knew then what I know now, I would have _______ when getting started with Cvent”? The answer to this one is fairly simple. I would have spent more time getting to know the ins and outs of using the reference ID (RefID) field. It certainly isn’t a sexy aspect of the platform (as compared to...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more

Keeping Profile Questionnaires Current

January is a perfect time to review ongoing surveys that you plan to use in the coming year. If you are planning to develop a survey panel, or have one in existence, then it is time to review your profile questionnaire (PQ). This is the first survey panelists will encounter, and the results it...read more

Getting the customer service house in order

Customer satisfaction can often be a tale of two cities. I was reminded of this on a recent trip to Los Angeles. My flight was uneventful, but I was not so lucky with the car rental process. The vendor of choice was one of the low cost providers, which given the wide range of prices listed online I...read more

Reading the Lay of the Land: Demographics and Awareness

Those of us involved in B2B market research are often called upon to provide a “lay of the land” through survey data, focus groups and competitive intelligence. This approach provides decision makers with a view of marketing opportunities by key target segment. In addition to survey results, this...read more

Attitudes drive behaviors

There isn’t a marketer out there that hasn’t at some point wondered if their consumer and prospect bases are identical or if there are differences which can be leveraged. This may be a stretch, but market segmentation has been around a long time and is a staple for researchers in consumer and B2B...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

When Twitter Customer Support Goes Too Far

This last weekend I was moving the final things from the house we're selling into a storage unit. We rented a van to help us move so we didn't have to make a ton of trips back and forth. When picking up the van, the woman behind the counter was extremely rude to the person in front of us. It came...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more
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