Testing the value behind value propositions

How valuable is your proposition? Value propositions are a two-way street. From the company they are a promise of value to be delivered and from the customer’s perspective they are a belief that value will be experienced. These all important statements can apply to your entire organization, or parts...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

If I knew then what I know now - multi-channel surveys

What I knew then… I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it does play into our need as consumer and B2B market researchers to expand our delivery options. The...read more

The Art and Science of Asking Questions

Asking questions is what market researchers are trained to do, be they in the form of unstructured questions used in focus groups and in-depth interviews or in controlled survey questions designed to estimate likelihood of purchase. Our questions are the key to unlocking the vault in the consumer or...read more

Survey Reporting Tips

The primary reason to run surveys is to get the right information and insights from your respondents – the feedback that matters. Therefore, the most important part of your survey is the data you collect, and our goal is to ensure that you’re confident with that data, and can use it to drive...read more

Keeping the Project on Track

It is the best of times; it is the worst of times. For as much science as we put into our research efforts there is always a bit of the human element to contend with. It is this human element that can derail a project and send it back to “Go” without collecting $200 (pardon the Monopoly reference)....read more

Welcome to the Show

“Welcome to the show!” so the ringmaster said. We could also say welcome to the survey, and that would be the function of the welcome page in the Cvent online survey platform. The platform allows the researcher to create not only an invitation, but also a welcome and a thank you page. How...read more

Getting Back to the Trenches: Getting too Far Removed from the Customer Experience

Some days as a B2B market researcher, and in my previous lives in consumer research, I find myself becoming more intimate with SPSS files and questionnaires than with our customers. Ah, you might say, such is the life of a quant junkie. Well that may be true, as I do love working with the data that...read more

Using Chapters to Score Assessments

Chapters in a book are self-contained entities which could stand alone, but are better suited to be part of a larger whole. The new revision to the Cvent online survey platform allows the researcher to group questions into a chapter. This new feature is well adapted for scoring sections within an...read more

Time is an Element Worth Considering

Measuring customer loyalty and satisfaction is a primary task for both consumer and B2B market research professionals. Today’s question is a matter of time as in a snapshot (one period in time) or a trend (measurements over a period of time.) Should satisfaction, awareness or other measures be...read more
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